We have 182 what's in the box image examples from 127 Health & Household listings on Amazon. They make up 1% of Health & Household images, against 3% across the library. Sellers place them most often as image 2, 6 or 5 (49% of examples with a known position). Common themes: Supplement Facts, Multi-pack bundle and 50-piece assorted battery pack.
Ranked by a score built from what the image does at a glance: how big and how readable its message is, measured, plus a design judgement. 180 images in this collection are scored.
| Measured | Best 16 | The rest | Accessibility floor |
|---|---|---|---|
| Headline height, % of image | 7.3% | 6.3% | 6.5% on a search tile |
| Headline contrast | Lc 78 | Lc 66 | Lc 45 minimum, 60 preferred |
| Text area, % of image | 12.3% | 14.8% | — |
| Separate blocks of text | 4.5 | 21 | — |
| Headline set bold | 13% | 18% | — |
| Still readable blurred to tile size | 94% | 25% | — |
Measured on 169 images with OCR: text height as a share of the image, APCA contrast against what sits behind the text, and whether the headline can still be read once the image is blurred to the size a shopper sees in search.
| Image number | Examples | Share |
|---|---|---|
| Image 2 | 31 | 18% |
| Image 3 | 17 | 10% |
| Image 4 | 10 | 6% |
| Image 5 | 24 | 14% |
| Image 6 | 30 | 17% |
| Image 7 | 24 | 14% |
| Image 8 | 19 | 11% |
| Image 9 | 9 | 5% |
| Image 10 | 4 | 2% |
| Image 11 | 5 | 3% |
| Image 12 | 1 | 1% |
Our design team makes Amazon listing images, infographics and A+ content. £750 per day, with revisions the next day.
Last example added 2026-10-23 · 182 examples. Image types are tagged by AI and checked by hand in samples.