We have 245 what's in the box image examples from 123 Toys & Games listings on Amazon. They make up 10% of Toys & Games images, against 3% across the library. Sellers place them most often as image 2, 6 or 4 (50% of examples with a known position). Common themes: Complete Kit Contents, Game Components and Complete Set Contents.
Ranked by a score built from what the image does at a glance: how big and how readable its message is, measured, plus a design judgement. 213 images in this collection are scored.
| Measured | Best 21 | The rest | Accessibility floor |
|---|---|---|---|
| Headline height, % of image | 13.2% | 8.1% | 6.5% on a search tile |
| Headline contrast | Lc 82 | Lc 59 | Lc 45 minimum, 60 preferred |
| Text area, % of image | 10.6% | 9.0% | — |
| Separate blocks of text | 5 | 9 | — |
| Headline set bold | 5% | 21% | — |
| Still readable blurred to tile size | 95% | 19% | — |
Measured on 196 images with OCR: text height as a share of the image, APCA contrast against what sits behind the text, and whether the headline can still be read once the image is blurred to the size a shopper sees in search.
| Image number | Examples | Share |
|---|---|---|
| Image 2 | 51 | 21% |
| Image 3 | 33 | 14% |
| Image 4 | 34 | 14% |
| Image 5 | 33 | 14% |
| Image 6 | 35 | 14% |
| Image 7 | 24 | 10% |
| Image 8 | 13 | 5% |
| Image 9 | 6 | 2% |
| Image 10 | 7 | 3% |
| Image 11 | 5 | 2% |
| Image 12 | 1 | 0% |
Our design team makes Amazon listing images, infographics and A+ content. £750 per day, with revisions the next day.
Last example added 2026-07-27 · 245 examples. Image types are tagged by AI and checked by hand in samples.