We have 134 what's in the box image examples from 103 Tools & Home Improvement listings on Amazon. They make up 4% of Tools & Home Improvement images, against 3% across the library. Sellers place them most often as image 8, 2 or 7 (49% of examples with a known position). Common themes: Complete Kit Contents, Complete Installation Kit and Easy Installation.
Ranked by a score built from what the image does at a glance: how big and how readable its message is, measured, plus a design judgement. 115 images in this collection are scored.
| Measured | Best 6 | The rest | Accessibility floor |
|---|---|---|---|
| Headline height, % of image | 11.2% | 6.0% | 6.5% on a search tile |
| Headline contrast | Lc 81 | Lc 62 | Lc 45 minimum, 60 preferred |
| Text area, % of image | 12.7% | 8.4% | — |
| Separate blocks of text | 5 | 11 | — |
| Headline set bold | 17% | 15% | — |
| Still readable blurred to tile size | 100% | 20% | — |
Measured on 111 images with OCR: text height as a share of the image, APCA contrast against what sits behind the text, and whether the headline can still be read once the image is blurred to the size a shopper sees in search.
| Image number | Examples | Share |
|---|---|---|
| Image 1 (main image) | 3 | 2% |
| Image 2 | 23 | 17% |
| Image 3 | 14 | 11% |
| Image 4 | 12 | 9% |
| Image 5 | 10 | 8% |
| Image 6 | 13 | 10% |
| Image 7 | 16 | 12% |
| Image 8 | 26 | 20% |
| Image 9 | 11 | 8% |
| Image 10 | 4 | 3% |
| Image 11 | 1 | 1% |
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Last example added 2026-10-29 · 134 examples. Image types are tagged by AI and checked by hand in samples.