We have 2,862 what's in the box image examples from 1,854 Amazon listings, 3% of the library. Sellers place them most often as image 2, 6 or 7 (45% of examples with a known position). Electronics has the most (11%, 1.6× its share of the library). Common themes: Complete Kit Contents, Complete Package Contents and Physical Dimensions.
Ranked by a score built from what the image does at a glance: how big and how readable its message is, measured, plus a design judgement. 2,591 images in this collection are scored.
| Measured | Best 152 | The rest | Accessibility floor |
|---|---|---|---|
| Headline height, % of image | 8.2% | 6.0% | 6.5% on a search tile |
| Headline contrast | Lc 85 | Lc 65 | Lc 45 minimum, 60 preferred |
| Text area, % of image | 10.9% | 8.5% | — |
| Separate blocks of text | 5 | 11 | — |
| Headline set bold | 16% | 19% | — |
| Still readable blurred to tile size | 97% | 19% | — |
Measured on 2,374 images with OCR: text height as a share of the image, APCA contrast against what sits behind the text, and whether the headline can still be read once the image is blurred to the size a shopper sees in search.
| Image number | Examples | Share |
|---|---|---|
| Image 1 (main image) | 6 | 0% |
| Image 2 | 550 | 20% |
| Image 3 | 326 | 12% |
| Image 4 | 241 | 9% |
| Image 5 | 312 | 11% |
| Image 6 | 377 | 13% |
| Image 7 | 351 | 12% |
| Image 8 | 282 | 10% |
| Image 9 | 227 | 8% |
| Image 10 | 71 | 3% |
| Image 11 | 50 | 2% |
| Image 12 | 16 | 1% |
| Category | Examples | Share | vs library |
|---|---|---|---|
| Electronics | 305 | 11% | 1.6× |
| Home & Kitchen | 255 | 9% | 0.8× |
| Musical Instruments | 247 | 9% | 2.6× |
| Beauty & Personal Care | 246 | 9% | 1.1× |
| Toys & Games | 245 | 9% | 3.2× |
| Grocery & Gourmet Food | 226 | 8% | 0.6× |
| Arts, Crafts & Sewing | 200 | 7% | 4.1× |
| Health & Household | 184 | 6% | 0.4× |
| Sports & Outdoors | 150 | 5% | 1.2× |
| Office Products | 134 | 5% | 1.5× |
Our design team makes Amazon listing images, infographics and A+ content. £750 per day, with revisions the next day.
Last example added 2026-11-02 · 2,862 examples. Image types are tagged by AI and checked by hand in samples.