Amazon Basics image analysis vs the utility knife leaders
Amazon Basics ranks #6 in Utility Knives, number 3 of the 5 utility knife listings compared here. Its gallery images average 40 out of 100 for phone readability; the competitors average 53. The leaders are M Meepo (#1), Rexbeti (#4) and Rexbeti (#9).
Your best rank#6Utility Knives · 3 of 5 here
Average gallery score40 vs 53You vs competitors, out of 100
Hero image0Weak · top 3 average 27
Well rated or better2 / 7Best competitor: Dewalt, 8
What the utility knife leaders do differently
The leaders use a brand image. You have none. M Meepo (#1) puts one in slot 2. It scores 100 out of 100.
Your weakest image is slot 1: 0 out of 100. Unreadable small. Its headline is 29.2% of the image height. The biggest competitor headline is 33.2%.
The strongest image in this niche scores 100. M Meepo, slot 2, brand image. Showcases the brand's 20-pack bulk offering and encourages shoppers to explore the product line by highlighting the value proposition of buying in bulk to save more.
Rating
Rank
Amazon Basics hero image vs the competition
Image 1 is what shoppers see in search. Tap an image for its score and measurements.
Each gallery image is scored 0–100 for how well its text reads on a phone: headline height, contrast and whether it survives blur. Very highly rated is 80+, well rated 60–79, okay 40–59. Images with no text are not rated. Scores do not judge design taste. Rank is the Amazon best-seller rank in the most specific category we captured.