Amazon Basics image analysis vs the desk staplers leaders
Amazon Basics ranks #1 in Desk Staplers, the top of the 10 desk staplers listings compared here. Its gallery images average 36 out of 100 for phone readability; the competitors average 43. The leaders are Swihauk (#1), Swingline (#2) and Bostitch (#2).
Your best rank#1Desk Staplers · 1 of 10 here
Average gallery score36 vs 43You vs competitors, out of 100
Hero image25Weak · top 3 average 40
Well rated or better2 / 7Best competitor: Swingline, 4
What the desk staplers leaders do differently
The leaders use a brand image. You have none. Swingline (#38) puts one in slot 6. It scores 100 out of 100.
Your weakest image is slot 7: 4 out of 100. Unreadable small. Its headline is 17.1% of the image height. The biggest competitor headline is 31.5%.
The strongest image in this niche scores 100. Swingline, slot 6, brand image. Communicates the Swingline brand's commitment to quality and customer confidence by prominently displaying their limited lifetime warranty coverage.
Rating
Rank
Amazon Basics hero image vs the competition
Image 1 is what shoppers see in search. Tap an image for its score and measurements.
Each gallery image is scored 0–100 for how well its text reads on a phone: headline height, contrast and whether it survives blur. Very highly rated is 80+, well rated 60–79, okay 40–59. Images with no text are not rated. Scores do not judge design taste. Rank is the Amazon best-seller rank in the most specific category we captured.