Amazon Basics image analysis vs the letter & legal ruled pads leaders

Amazon Basics ranks #1 in Letter & Legal Ruled Pads, the top of the 9 letter & legal ruled pads listings compared here. Its gallery images average 59 out of 100 for phone readability; the competitors average 64. The leaders are Oxford (#4), Oxford (#4) and Tops (#6).

Your best rank#1Letter & Legal Ruled Pads · 1 of 9 here
Average gallery score59 vs 64You vs competitors, out of 100
Hero image25Weak · top 3 average 45
Well rated or better5 / 7Best competitor: Oxford, 6

What the letter & legal ruled pads leaders do differently

The leaders use a what's in the box image. You have none. Oxford (#4) puts one in slot 6. It scores 92 out of 100.

Your weakest image is slot 1: 25 out of 100. Unreadable small. Its headline is 2.6% of the image height. The biggest competitor headline is 15.3%.

The strongest image in this niche scores 94. Tops, slot 3, dimension image. Communicates the exact spacing measurement between ruled lines on the paper product to help shoppers understand the physical dimensions and suitability for their writing needs.

Rating
Rank

Amazon Basics hero image vs the competition

Image 1 is what shoppers see in search. Tap an image for its score and measurements.

25 · Weak
Product Main Images
70 · Well rated
Product Main Images
Oxford#4 in Letter & Legal Ruled PadsOxford Legal Pads
65 · Well rated
Product Main Images
Oxford#4 in Letter & Legal Ruled PadsOxford 8.5 x 11.75 Inch Legal Pads
0 · Weak
Main Images with Variants
Tops#6 in Letter & Legal Ruled PadsTOPS 8.5 x 11.75 Legal Pads
69 · Well rated
Product Main Images
Oxford#7 in Letter & Legal Ruled PadsOxford Legal Pads
74 · Well rated
Product Main Images
Tops#8 in Letter & Legal Ruled PadsTOPS 8.5 x 11 3/4 Legal Pads
0 · Weak
Product Main Images
Not rated
Product Main Images
Oxford#24 in Letter & Legal Ruled PadsOxford Legal Pads
67 · Well rated
Product Main Images

Amazon Basics image stack vs the letter & legal ruled pads leaders

Average 54 · 7 images
1
25 · Weak
Product Main Images
2
79 · Well rated
Infographic Images
3
25 · Weak
Dimension Images
4
70 · Well rated
Brand Images
5
70 · Well rated
White Background Images
6
65 · Well rated
Single Benefit Images
7
42 · Okay
Lifestyle Images
Average 64 · 7 images
1
70 · Well rated
Product Main Images
2
81 · Very highly rated
Infographic Images
3
25 · Weak
Single Benefit Images
4
88 · Very highly rated
Brand Images
5
70 · Well rated
White Background Images
6
42 · Okay
Single Benefit Images
7
70 · Well rated
Lifestyle Images
Oxford#4 in Letter & Legal Ruled PadsOxford Legal Pads
Average 66 · 7 images
1
65 · Well rated
Product Main Images
2
67 · Well rated
Dimension Images
3
81 · Very highly rated
Dimension Images
4
5 · Weak
Use Case Images
5
67 · Well rated
Product Detail Images
6
92 · Very highly rated
What's in the Box Images
7
84 · Very highly rated
Brand Images
Oxford#4 in Letter & Legal Ruled PadsOxford 8.5 x 11.75 Inch Legal Pads
Average 56 · 7 images
1
0 · Weak
Main Images with Variants
2
67 · Well rated
Dimension Images
3
81 · Very highly rated
Dimension Images
4
5 · Weak
Use Case Images
5
66 · Well rated
Product Detail Images
6
90 · Very highly rated
What's in the Box Images
7
84 · Very highly rated
Brand Images
Tops#6 in Letter & Legal Ruled PadsTOPS 8.5 x 11.75 Legal Pads
Average 71 · 7 images
1
69 · Well rated
Product Main Images
2
76 · Well rated
Key Stat Images
3
94 · Very highly rated
Dimension Images
4
0 · Weak
White Background Images
5
80 · Well rated
Single Benefit Images
6
88 · Very highly rated
Single Benefit Images
7
88 · Very highly rated
Use Case Images
Oxford#7 in Letter & Legal Ruled PadsOxford Legal Pads
Average 68 · 7 images
1
74 · Well rated
Product Main Images
2
69 · Well rated
Dimension Images
3
65 · Well rated
Dimension Images
4
25 · Weak
Use Case Images
5
76 · Well rated
Product Detail Images
6
81 · Very highly rated
What's in the Box Images
7
84 · Very highly rated
Brand Images
Tops#8 in Letter & Legal Ruled PadsTOPS 8.5 x 11 3/4 Legal Pads
Average 63 · 8 images
1
0 · Weak
Product Main Images
2
75 · Well rated
Key Stat Images
3
94 · Very highly rated
Dimension Images
4
0 · Weak
White Background Images
5
78 · Well rated
Single Benefit Images
6
87 · Very highly rated
White Background Images
7
80 · Well rated
What's in the Box Images
8
88 · Very highly rated
Use Case Images
Average 59 · 7 images
1
Not rated
Product Main Images
2
76 · Well rated
Dimension Images
3
70 · Well rated
Product Detail Images
4
82 · Very highly rated
Single Benefit Images
5
25 · Weak
Review Images
6
75 · Well rated
Dimension Images
7
25 · Weak
Use Case Images
Oxford#24 in Letter & Legal Ruled PadsOxford Legal Pads
Average 68 · 7 images
1
67 · Well rated
Product Main Images
2
70 · Well rated
Dimension Images
3
77 · Well rated
Dimension Images
4
28 · Weak
Use Case Images
5
75 · Well rated
Product Detail Images
6
77 · Well rated
What's in the Box Images
7
84 · Very highly rated
Brand Images

Amazon Basics A+ content vs competitors

We have not captured A+ content for these listings yet.

Amazon Basics in other niches

How these scores work

Each gallery image is scored 0–100 for how well its text reads on a phone: headline height, contrast and whether it survives blur. Very highly rated is 80+, well rated 60–79, okay 40–59. Images with no text are not rated. Scores do not judge design taste. Rank is the Amazon best-seller rank in the most specific category we captured.

See every letter & legal ruled pads listing on the Letter & Legal Ruled Pads listing images page or all Amazon Basics images on the Amazon Basics brand page.

Like the images you want to learn from, then save the comparison or hand it to your AI tool.

These images belong to their brand owners and are shown for design research and commentary. Request removal.