Amazon Basics image analysis vs the copy & multipurpose paper leaders
Amazon Basics ranks #1 in Copy & Multipurpose Paper, the top of the 4 copy & multipurpose paper listings compared here. Its gallery images average 46 out of 100 for phone readability; the competitors average 38. The leaders are Hammermill (#3), Staples (#7) and Staples (#26).
Your best rank#1Copy & Multipurpose Paper · 1 of 4 here
Average gallery score46 vs 38You vs competitors, out of 100
Hero image55Okay · top 3 average 30
Well rated or better2 / 7Best competitor: Hammermill, 2
What the copy & multipurpose paper leaders do differently
The leaders use a key stat image. You have none. Hammermill (#3) puts one in slot 4. It scores 78 out of 100.
Your weakest image is slot 4: 19 out of 100. Unreadable small. Its headline is 0.9% of the image height. The biggest competitor headline is 42.4%.
The strongest image in this niche scores 80. Staples, slot 2, infographic image. Communicates multiple key product specifications in a visually segmented icon layout to help shoppers quickly understand the paper's weight, brightness, size, total sheets, and…
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Amazon Basics hero image vs the competition
Image 1 is what shoppers see in search. Tap an image for its score and measurements.
Each gallery image is scored 0–100 for how well its text reads on a phone: headline height, contrast and whether it survives blur. Very highly rated is 80+, well rated 60–79, okay 40–59. Images with no text are not rated. Scores do not judge design taste. Rank is the Amazon best-seller rank in the most specific category we captured.