Dove image analysis vs the soap & body cleansers leaders
Dove ranks #3 in Bath & Shower Gels, the top of the 10 soap & body cleansers listings compared here. Its gallery images average 44 out of 100 for phone readability; the competitors average 49. The leaders are Ivory (#7), Aveeno (#18) and Aveeno (#20).
Your best rank#3Bath & Shower Gels · 1 of 10 here
Average gallery score44 vs 49You vs competitors, out of 100
Hero image44Okay · top 3 average 51
Well rated or better6 / 12Best competitor: Eucerin, 9
What the soap & body cleansers leaders do differently
The leaders use an use case image. You have none. Eucerin (#137) puts one in slot 2. It scores 88 out of 100.
Your weakest image is slot 2: 0 out of 100. Unreadable small. Its headline is 1.5% of the image height. The biggest competitor headline is 52.3%.
The strongest image in this niche scores 100. Cetaphil, slot 3, key stat image. Communicates that 92% of users reported the body wash is gentle on sensitive skin, providing social proof and reassurance for shoppers with skin sensitivity concerns.
Rating
Rank
Dove hero image vs the competition
Image 1 is what shoppers see in search. Tap an image for its score and measurements.
Each gallery image is scored 0–100 for how well its text reads on a phone: headline height, contrast and whether it survives blur. Very highly rated is 80+, well rated 60–79, okay 40–59. Images with no text are not rated. Scores do not judge design taste. Rank is the Amazon best-seller rank in the most specific category we captured.