Dove ranks #5 in Antiperspirant Deodorant, number 5 of the 10 deodorant listings compared here. Its gallery images average 45 out of 100 for phone readability; the competitors average 43. The leaders are Degree (#1), Degree (#2) and Salt & Stone (#2).
Your best rank#5Antiperspirant Deodorant · 5 of 10 here
Average gallery score45 vs 43You vs competitors, out of 100
Hero image33Weak · top 3 average 27
Well rated or better2 / 7Best competitor: Old Spice, 10
What the deodorant leaders do differently
The leaders use a single benefit image. You have none. Old Spice (#3) puts one in slot 9. It scores 100 out of 100.
Your weakest image is slot 2: 12 out of 100. Unreadable small. Its headline is 17.0% of the image height. The biggest competitor headline is 24.9%.
The strongest image in this niche scores 100. Old Spice, slot 9, single benefit image. Communicates the product's fresh, citrus-based fragrance profile to appeal to shoppers looking for a sporty, energizing scent.
Rating
Rank
Dove hero image vs the competition
Image 1 is what shoppers see in search. Tap an image for its score and measurements.
Each gallery image is scored 0–100 for how well its text reads on a phone: headline height, contrast and whether it survives blur. Very highly rated is 80+, well rated 60–79, okay 40–59. Images with no text are not rated. Scores do not judge design taste. Rank is the Amazon best-seller rank in the most specific category we captured.