Dove image analysis vs the chocolate leaders

Dove ranks #3 in Chocolate Candy Assortment Boxes, the top of the 9 chocolate listings compared here. Its gallery images average 35 out of 100 for phone readability; the competitors average 50. The leaders are Hershey'S (#6), Ferrero Rocher (#8) and Kinder Bueno (#8).

Your best rank#3Chocolate Candy Assortment Boxes · 1 of 9 here
Average gallery score35 vs 50You vs competitors, out of 100
Hero image72Well rated · top 3 average 51
Well rated or better3 / 8Best competitor: Ghirardelli, 6

What the chocolate leaders do differently

The leaders use a single benefit image. You have none. Ghirardelli (#34) puts one in slot 7. It scores 100 out of 100.

Your weakest image is slot 4: 0 out of 100. Unreadable small. Its headline is 7.8% of the image height. The biggest competitor headline is 21.9%.

The strongest image in this niche scores 100. Ghirardelli, slot 7, single benefit image. Communicates the indulgent, appetizing quality of the product to entice shoppers with its delicious appearance and premium ingredients.

Rating
Rank

Dove hero image vs the competition

Image 1 is what shoppers see in search. Tap an image for its score and measurements.

DoveYou#3 in Chocolate Candy Assortment BoxesDOVE PROMISES Milk
72 · Well rated
Product Main Images
Hershey'S#6 in Candy & Chocolate BarsHERSHEY'S NUGGETS Assorted Chocolate Candy Party Bag
38 · Weak
Product Main Images
Ferrero Rocher#8 in Chocolate Candy Assortment BoxesFerrero Rocher Gourmet Hazelnut Milk Chocolate Valentine's Day Gift Box
61 · Well rated
Product Main Images
Kinder Bueno#8 in Candy & Chocolate BarsKinder Bueno Mini Milk Chocolate Bars with Hazelnut Filling
53 · Okay
Main Images with Packaging
Ghirardelli#34 in Chocolate CandyGHIRARDELLI Premium Chocolate Assortment Squares
65 · Well rated
Product Main Images
Mars#45 in Candy & Chocolate BarsSNICKERS
33 · Weak
Product Main Images
Ferrero Rocher#147 in Chocolate CandyFerrero Rocher Premium Assorted chocolate squares
55 · Okay
Product Main Images
DoveYou#260 in Chocolate Candy Assortment BoxesDOVE Promises Milk
69 · Well rated
Main Images with Packaging
64 · Well rated
Product Main Images

Dove image stack vs the chocolate leaders

DoveYou#3 in Chocolate Candy Assortment BoxesDOVE PROMISES Milk
Average 19 · 8 images
1
72 · Well rated
Product Main Images
2
18 · Weak
Comparison Chart Images
3
56 · Okay
What's in the Box Images
4
0 · Weak
Brand Images
5
0 · Weak
Lifestyle Images
6
0 · Weak
White Background Images
7
8 · Weak
Brand Images
8
0 · Weak
What's in the Box Images
Hershey'S#6 in Candy & Chocolate BarsHERSHEY'S NUGGETS Assorted Chocolate Candy Party Bag
Average 31 · 7 images
1
38 · Weak
Product Main Images
2
15 · Weak
Brand Images
3
0 · Weak
Brand Images
4
28 · Weak
Brand Images
5
Not rated
Lifestyle Images
6
36 · Weak
Lifestyle Images
7
70 · Well rated
White Background Images
Ferrero Rocher#8 in Chocolate Candy Assortment BoxesFerrero Rocher Gourmet Hazelnut Milk Chocolate Valentine's Day Gift Box
Average 52 · 9 images
1
61 · Well rated
Product Main Images
2
15 · Weak
What's in the Box Images
3
65 · Well rated
Seasonal Images
4
43 · Okay
Product Detail Images
5
48 · Okay
Single Benefit Images
6
66 · Well rated
Seasonal Images
7
57 · Okay
Seasonal Images
8
41 · Okay
Brand Images
9
73 · Well rated
Brand Images
Kinder Bueno#8 in Candy & Chocolate BarsKinder Bueno Mini Milk Chocolate Bars with Hazelnut Filling
Average 63 · 9 images
1
53 · Okay
Main Images with Packaging
2
43 · Okay
Single Benefit Images
3
72 · Well rated
Use Case Images
4
86 · Very highly rated
Use Case Images
5
49 · Okay
Product Detail Images
6
85 · Very highly rated
Product Detail Images
7
63 · Well rated
Single Benefit Images
8
71 · Well rated
Lifestyle Images
9
43 · Okay
Single Benefit Images
Ghirardelli#34 in Chocolate CandyGHIRARDELLI Premium Chocolate Assortment Squares
Average 70 · 8 images
1
65 · Well rated
Product Main Images
2
24 · Weak
What's in the Box Images
3
85 · Very highly rated
What's in the Box Images
4
72 · Well rated
Brand Images
5
47 · Okay
Single Benefit Images
6
81 · Very highly rated
Single Benefit Images
7
100 · Very highly rated
Single Benefit Images
8
88 · Very highly rated
Safety / Compatibility Images
Mars#45 in Candy & Chocolate BarsSNICKERS
Average 21 · 9 images
1
33 · Weak
Product Main Images
2
19 · Weak
What's in the Box Images
3
0 · Weak
What's in the Box Images
4
12 · Weak
Brand Images
5
27 · Weak
Brand Images
6
22 · Weak
Lifestyle Images
7
35 · Weak
Seasonal Images
8
Not rated
Seasonal Images
9
23 · Weak
Seasonal Images
Ferrero Rocher#147 in Chocolate CandyFerrero Rocher Premium Assorted chocolate squares
Average 55 · 7 images
1
55 · Okay
Product Main Images
2
24 · Weak
What's in the Box Images
3
51 · Okay
Seasonal Images
4
68 · Well rated
Product Detail Images
5
65 · Well rated
What's in the Box Images
6
73 · Well rated
Seasonal Images
7
52 · Okay
Brand Images
DoveYou#260 in Chocolate Candy Assortment BoxesDOVE Promises Milk
Average 49 · 9 images
1
69 · Well rated
Main Images with Packaging
2
19 · Weak
White Background Images
3
70 · Well rated
Safety / Compatibility Images
4
57 · Okay
What's in the Box Images
5
57 · Okay
What's in the Box Images
6
83 · Very highly rated
Brand Images
7
11 · Weak
Seasonal Images
8
Not rated
Seasonal Images
9
27 · Weak
Seasonal Images
Average 36 · 9 images
1
64 · Well rated
Product Main Images
2
15 · Weak
Infographic Images
3
62 · Well rated
Seasonal Images
4
15 · Weak
White Background Images
5
18 · Weak
Seasonal Images
6
28 · Weak
Seasonal Images
7
40 · Okay
Seasonal Images
8
52 · Okay
Seasonal Images
9
25 · Weak
What's in the Box Images

Dove A+ content vs competitors

We have not captured A+ content for these listings yet.

Dove in other niches

How these scores work

Each gallery image is scored 0–100 for how well its text reads on a phone: headline height, contrast and whether it survives blur. Very highly rated is 80+, well rated 60–79, okay 40–59. Images with no text are not rated. Scores do not judge design taste. Rank is the Amazon best-seller rank in the most specific category we captured.

See every chocolate listing on the Chocolate listing images page or all Dove images on the Dove brand page.

Like the images you want to learn from, then save the comparison or hand it to your AI tool.

These images belong to their brand owners and are shown for design research and commentary. Request removal.