Dove ranks #13 in Hair Shampoo, number 4 of the 8 shampoo listings compared here. Its gallery images average 42 out of 100 for phone readability; the competitors average 35. The leaders are Nizoral (#1), Mielle Organics (#2) and Tea (#9). 1 competing listing has A+ content; we have not captured A+ for Dove yet.
Your best rank#13Hair Shampoo · 4 of 8 here
Average gallery score42 vs 35You vs competitors, out of 100
Hero image33Weak · top 3 average 29
Well rated or better1 / 12Best competitor: Nizoral, 3
What the shampoo leaders do differently
The leaders use a safety / compatibility image. You have none. Herbal Essences (#14) puts one in slot 4. It scores 78 out of 100.
Your weakest image is slot 2: 17 out of 100. Unreadable small. Its headline is 1.3% of the image height. The biggest competitor headline is 27.5%.
The strongest image in this niche scores 88. TRESemmé, slot 7, single benefit image. Demonstrates the product's ability to restore and replenish hair with ultimate moisture, showing the visual result of healthy, defined, moisturized curls.
Rating
Rank
Dove hero image vs the competition
Image 1 is what shoppers see in search. Tap an image for its score and measurements.
Each gallery image is scored 0–100 for how well its text reads on a phone: headline height, contrast and whether it survives blur. Very highly rated is 80+, well rated 60–79, okay 40–59. Images with no text are not rated. Scores do not judge design taste. Rank is the Amazon best-seller rank in the most specific category we captured.