Burt's Bees Lip Balm: full Amazon image stack

Burt's Bees Lip Balm by Burt's Bees uses 12 gallery images. Image 1 is a product main image. The rest of the stack uses infographic images, single benefit images and brand images. It ranks #164 in Beauty & Personal Care.

Brand: Burt's Bees
Niche: Lip Balm
Category: Beauty & Personal Care
Gallery images: 12
Best Sellers Rank: #164 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
ASIN: B0054LHI5A

Gallery images in order

Image 1 · Product Main Images, Main Images with Packaging
Displays the core sellable product—a 4-pack of Burt's Bees Beeswax Lip Balm with Vitamin E and Peppermint—clearly showing the quantity and branding to help shoppers understand exactly what they are purchasing. Shows the retail packaging box that the lip balms come in, giving shoppers a clear view of how the product will be delivered and reinforcing brand identity through the distinctive Burt's Bees yellow packaging.
Multi-pack lip balm set; Retail box packaging
Image 2 · Infographic Images
Communicates multiple distinct benefits of the lip balm including long-lasting moisture, sustainable sourcing, antioxidant protection, and refreshing peppermint sensation to appeal to health-conscious and eco-aware shoppers.
12-Hour Moisture; Responsibly Sourced Beeswax; Vitamin E Antioxidant; Peppermint Oil
Image 3 · Single Benefit Images
Communicates that the product delivers smooth, refreshed lips with minimal effort (just one swipe), emphasizing convenience and all-day effectiveness.
Ease of Use; Long-lasting Smoothness
Image 4 · Brand Images
Demonstrates the product's versatility across diverse skin tones to reassure shoppers that the product works for everyone and help them visualize the shade on their own skin tone.
Shade Range; Inclusive Beauty
Image 5 · Single Benefit Images, Safety / Compatibility Images
Communicates that the lip balm is made with 100% natural origin ingredients and is free from harsh chemicals, reassuring shoppers seeking clean, natural beauty products. Highlights the product's safety by listing what harmful ingredients are excluded (parabens, phthalates, petrolatum, SLS), building trust with health-conscious consumers.
Natural Ingredients; Clean Formula; Free From Harmful Chemicals; Natural Formulation
Image 6 · Brand Images
Communicates the brand's core values of authenticity, natural ingredients, and environmental commitment to build emotional connection and trust with shoppers.
Brand Values; Natural Origin Formulations; Authenticity
Image 7 · Safety / Compatibility Images
Reassures shoppers that the product is formulated without potentially harmful or controversial ingredients, emphasizing safety and clean formulation.
Free from harmful chemicals (Parabens, Phthalates, Petrolatum, SLS)
Image 8 · White Background Images
Provides a clean, catalog-style view of the product on a pure white background with no text or design elements, allowing shoppers to see the product texture and form clearly.
Product Only
Image 9 · What's in the Box Images
Communicates transparency about what the product contains, listing all natural ingredients to reassure shoppers about product composition and quality.
Natural Ingredients List
Image 10 · White Background Images
Displays the product in a clean, catalog-style format to show the packaging design and branding clearly without distractions.
Product Only
Image 11 · What's in the Box Images
Shows the customer exactly what they will receive in the package: a 4-pack of Burt's Bees Beeswax Lip Balm with Vitamin E and Peppermint, emphasizing the bundle value and quantity.
Multi-pack bundle; 4 lip balms included
Image 12 · Infographic Images, Safety / Compatibility Images
Communicates the product's environmental responsibility and safety credentials, reassuring shoppers that the lip balm is made with natural ingredients, ethically sourced, cruelty-free, and packaged sustainably. Highlights multiple distinct benefits in a segmented layout, showing shoppers the product's natural composition, ethical practices, performance claim, and eco-friendly packaging.
Natural Ingredients; Responsible Sourcing; No Animal Testing; Recyclable Packaging; Free from Parabens, Phthalates, Petrolatum, SLS; Natural Ingredients; Responsible Sourcing; No Animal Testing; 12-Hour Moisture; Recyclable Packaging