Amazon.com : Lume Whole Body Deodorant: Brand Story

Brand: Lume
Category: Beauty & Personal Care › Personal Care Products › Deodorants & Antiperspirants › Deodorants
Image type: Brand Story

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SMELL BETTER EVERYWHERE - Odor control for pits, privates and beyond—think feet, underboob, belly buttons, tummy folds, butt cracks, thigh creases or anywhere else you have odor but wish you didn’t.
OUTRAGEOUSLY EFFECTIVE - Lume is clinically proven to block body odor all day and continues to control odor for 72 hours.
POWERED BY SCIENCE - Rather than covering up odor after it forms, our formula is pH optimized to block odor before it starts. You could even call us a PREodorant!
SERIOUSLY SAFE - Doctor developed for women and safe for any external use. Aluminum free, baking soda free, and paraben free. Hypoallergenic and skin safe for even our most sensitive parts.
SOFT POWDER - Pamper yourself with the clean and luxurious classic scent of soft powder. Dial up our Invisible Cream and swipe it on, or rub it in like a lotion anywhere you want to control odor.