Communicates that this BIC lighter produces a flame up to 2X brighter than the next leading brand, emphasizing superior performance and visibility. Positions BIC as superior to competing brands by…

BIC Maxi Pocket Lighter: Competitor Comparison Secondary Images

Communicates that this BIC lighter produces a flame up to 2X brighter than the next leading brand, emphasizing superior performance and visibility. Positions BIC as superior to competing brands by highlighting the brightness advantage of their full-size lighter.

Brand
BIC
Category
Health & Household › Household Supplies › Lighters & Matches › Lighters
Image type
Competitor Comparison Secondary Images, Metric Secondary Images, Infographics
Design focus
2X Brighter Flame; Brightness vs Leading Brand
Listing position
Image 5
Marketplace
United States
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