Brita Standard Water Filter for Pitchers and Dispensers: Key Stat Images

Communicates the affordability and value of the product by highlighting the low cost per glass (1 cent), making it an attractive economic benefit for shoppers. Reinforces the primary benefit of affordability through a simple lifestyle scene with one clear value claim, making the product appealing to budget-conscious consumers.

Brand: Brita
Category: Tools & Home Improvement › Kitchen & Bath Fixtures › Water Filtration & Softeners › Replacement Water Filters › Replacement Pitcher Water Filters
Image type: Key Stat Images, Single Benefit Images, Secondary Images
Design focus: Cost per glass; Value proposition; Affordability; Cost-effectiveness
Listing position: Image 6
Marketplace: United States
Best Sellers Rank: #76 in Tools & Home Improvement (See Top 100 in Tools & Home Improvement) #5 in Replacement Pitcher Water Filters
Full listing: See all 12 images in order
ASIN: B00008IHL8

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What this image does at a glance

Score: 82 / 100 · Reads at a glance
Headline: 1¢ PER GLASS*
Headline height: 6.4% of the image
Headline contrast: Lc 69
Text on the image: 10.4% of the image, 3 blocks
Blurred to tile size: headline still readable

Listing bullet points

WATER FILTER: Six Brita Standard Water Filters that offer great-tasting, healthier drinking water when used in Brita systems, like a filtered water pitcher or dispenser
CUTS OUT IMPURITIES: Brita replacement water filter cuts the taste and odor of chlorine and also reduces copper, cadmium and mercury impurities without leaving black flecks behind
SUSTAINABLE: By switching to Brita, you can save money and replace up to 1,800 standard 16.9-oz. single-use plastic water bottles each year
CONVENIENT DESIGN: Filter requires no presoak and installs quickly and easily into a Brita filter water pitcher or dispenser
DURATION: One filter lasts up to two months or 40 gallons
FITS BRITA SYSTEMS: This Brita water filter fits all Brita pitchers and dispensers, except Stream