Brita Filter Replacements for Water Pitchers and Dispensers: Key Stat Images

Communicates the affordability and value of the product by highlighting the low cost per glass (1 cent), making it an attractive economic benefit for shoppers. Reinforces the primary benefit of affordability through a simple lifestyle scene with one clear value claim, making the product appealing to budget-conscious consumers.

Brand: Brita
Category: Tools & Home Improvement › Kitchen & Bath Fixtures › Water Filtration & Softeners › Replacement Water Filters › Replacement Pitcher Water Filters
Image type: Key Stat Images, Single Benefit Images, Secondary Images
Design focus: Cost per glass; Value proposition; Affordability; Cost-effectiveness
Listing position: Image 7
Marketplace: United States
Best Sellers Rank: #26 in Tools & Home Improvement (See Top 100 in Tools & Home Improvement) #3 in Replacement Pitcher Water Filters
Full listing: See all 12 images in order
ASIN: B01MU7973W

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What this image does at a glance

Score: 82 / 100 · Reads at a glance
Headline: 1¢ PER GLASS*
Headline height: 6.4% of the image
Headline contrast: Lc 69
Text on the image: 10.4% of the image, 3 blocks
Blurred to tile size: headline still readable

Listing bullet points

Get cleaner*, great-tasting, water without the waste with Brita Elite water filter replacements; you can save money and replace 1,800 single-use plastic water bottles per year; Packaging may vary
Reduces 99% of lead, filters Chlorine (taste and odor), Cadmium, Mercury, Benzene, Asbestos, and more; Brita Elite filters out more than 3x the contaminants vs. standard Brita filters*
The Brita Elite lasts 3x longer than Pur filters and 6x longer than standard ZeroWater filters; only replace the Brita Elite water filter 2x a year, about 6 months**
Compatible with all Brita pitchers and dispensers except Stream; just insert filter into reservoir, line up pitcher notch with filter groove, press firmly to ensure tight seal
Blue in color and made without BPA, Brita Elite filters feature a pull-top cap for easy removal and with no presoaking, filter installation is fast and simple