Communicates the affordability and value of the product by highlighting the low cost per glass (1 cent), making it an attractive economic benefit for shoppers. Reinforces the primary benefit of…

Brita Plus Water Filter: Single Feature / Benefit Secondary Images

Communicates the affordability and value of the product by highlighting the low cost per glass (1 cent), making it an attractive economic benefit for shoppers. Reinforces the primary benefit of affordability through a simple lifestyle scene with one clear value claim, making the product appealing to budget-conscious consumers.

Brand
Brita
Category
Tools & Home Improvement › Kitchen & Bath Fixtures › Water Filtration & Softeners › Replacement Water Filters › Replacement Pitcher Water Filters
Image type
Single Feature / Benefit Secondary Images, Metric Secondary Images, Infographics
Design focus
Cost per glass; Value proposition; Affordability; Cost-effectiveness
Listing position
Image 6
Marketplace
United States
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