Communicates a quantifiable performance claim (15X more volume) to demonstrate the product's effectiveness in building hair volume and justify its premium positioning. Highlights the core benefit of…

L'Oréal Paris Voluminous Original Mascara: Key Stat Images

Communicates a quantifiable performance claim (15X more volume) to demonstrate the product's effectiveness in building hair volume and justify its premium positioning. Highlights the core benefit of the mascara—separating lashes and building dramatic volume—through a clean, single-focus visual with one primary claim.

Brand
L'Oreal Paris
Category
Beauty & Personal Care › Makeup › Eyes › Mascara
Image type
Key Stat Images, Single Benefit Images, Secondary Images
Design focus
15X More Volume; Volume Building
Listing position
Image 2
Marketplace
United States
Best Sellers Rank
#86 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #4 in Mascara
ASIN
B004BIZ0PM
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What this image does at a glance

Score
43 / 100 · Hard to read small
Headline
VOLUMINOUS
Headline height
14.5% of the image
Headline contrast
Lc 28
Text on the image
16.8% of the image, 6 blocks
Blurred to tile size
headline no longer readable
  • headline contrast below APCA minimum (Lc 28)
  • headline unreadable at phone-tile blur

Listing bullet points

  • Bold, volume building mascara
  • Up to 5x fuller lashes
  • Separates and builds every lash
  • Clump-free and Smudge-resistant mascara

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