Cetaphil Face Wash: Key Stat Images

Communicates a quantifiable performance claim that 100% of users felt the product cleansed away dirt and impurities, building confidence in the product's effectiveness. Highlights the core benefit of thorough cleansing through a simple, clean visual with one continuous scene and one primary message.

Brand: Cetaphil
Category: Beauty & Personal Care › Skin Care › Face › Cleansers › Washes
Image type: Key Stat Images, Single Benefit Images, Secondary Images
Design focus: 100% Cleansing Effectiveness; Deep Cleansing
Listing position: Image 9
Marketplace: United States
Best Sellers Rank: #378 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #16 in Facial Cleansing Washes
Full listing: See all 10 images in order
ASIN: B09Y4HHY1P

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What this image does at a glance

Score: 18 / 100 · Unreadable small
Headline: 100%
Headline height: 13.5% of the image
Headline contrast: Lc 21
Text on the image: 11.4% of the image, 4 blocks
Blurred to tile size: headline no longer readable

numerals text "100%" is 13.2% of height, needs 8.5%
headline contrast below APCA minimum (Lc 22)
headline unreadable at phone-tile blur

Listing bullet points

CETAPHIL FRAGRANCE FREE DAILY FACIAL CLEANSER: Reinforces the skin barrier, balances skin and minimizes the appearance of pores, now in a fragrance free formula
IDEAL FOR SENSITIVE, COMBINATION TO OILY SKIN: Clinically proven to deep clean by removing dirt, excess oils, impurities and pollution microparticles
DEVELOPED FOR EVEN THE MOST SENSITIVE SKIN: The hypoallergenic, non-comedogenic formula is free of parabens and sulfates
DERMATOLOGIST RECOMMENDED for Sensitive Skin
DEFENDS AGAINST 5 SIGNS OF SKIN SENSITIVITY: Dryness, irritation, roughness, tightness and a weakened skin barrier