La ranks #191 in Lip Balms & Moisturizers, number 8 of the 9 lip balm listings compared here. Its gallery images average 49 out of 100 for phone readability; the competitors average 49. The leaders are Clinique (#1), Aquaphor (#1) and Burt's Bees (#3).
Your best rank#191Lip Balms & Moisturizers · 8 of 9 here
Average gallery score49 vs 49You vs competitors, out of 100
Hero image33Weak · top 3 average 38
Well rated or better2 / 7Best competitor: Aquaphor, 6
What the lip balm leaders do differently
The leaders use a review image. You have none. Aquaphor (#1) puts one in slot 3. It scores 99 out of 100.
Your weakest image is slot 1: 33 out of 100. Unreadable small. Its headline is 26.7% of the image height. The biggest competitor headline is 54.6%.
The strongest image in this niche scores 100. Aquaphor, slot 4, single benefit image. Communicates that the product is free from potentially harmful or irritating chemicals, reassuring shoppers about its safety and gentleness.
Rating
Rank
La hero image vs the competition
Image 1 is what shoppers see in search. Tap an image for its score and measurements.
Each gallery image is scored 0–100 for how well its text reads on a phone: headline height, contrast and whether it survives blur. Very highly rated is 80+, well rated 60–79, okay 40–59. Images with no text are not rated. Scores do not judge design taste. Rank is the Amazon best-seller rank in the most specific category we captured.