Hammermill ranks #3 in Copy & Multipurpose Paper, number 4 of the 6 paper listings compared here. Its gallery images average 44 out of 100 for phone readability; the competitors average 41. The leaders are Amazon Basics (#1), Amazon Basics (#1) and Amazon Basics (#1).
Your best rank#3Copy & Multipurpose Paper · 4 of 6 here
Average gallery score44 vs 41You vs competitors, out of 100
Hero image31Weak · top 3 average 32
Well rated or better2 / 8Best competitor: Amazon Basics, 4
What the paper leaders do differently
The leaders use a single benefit image. You have none. Amazon Basics (#7) puts one in slot 4. It scores 85 out of 100.
Your weakest image is slot 6: 17 out of 100. Unreadable small. Its headline is 6.0% of the image height. The biggest competitor headline is 30.9%.
The strongest image in this niche scores 85. Amazon Basics, slot 4, single benefit image. Communicates the product's environmental responsibility by highlighting that it contains 30% recycled content, helping shoppers meet their sustainability goals.
Rating
Rank
Hammermill hero image vs the competition
Image 1 is what shoppers see in search. Tap an image for its score and measurements.
Each gallery image is scored 0–100 for how well its text reads on a phone: headline height, contrast and whether it survives blur. Very highly rated is 80+, well rated 60–79, okay 40–59. Images with no text are not rated. Scores do not judge design taste. Rank is the Amazon best-seller rank in the most specific category we captured.