Cetaphil image analysis vs the facial cleanser leaders

Cetaphil ranks #16 in Facial Cleansing Washes, number 7 of the 7 facial cleanser listings compared here. Its gallery images average 40 out of 100 for phone readability; the competitors average 38. The leaders are ANUA (#1), CeraVe (#3) and CeraVe (#4).

Your best rank#16Facial Cleansing Washes · 7 of 7 here
Average gallery score40 vs 38You vs competitors, out of 100
Hero image32Weak · top 3 average 32
Well rated or better3 / 10Best competitor: La, 3

What the facial cleanser leaders do differently

Your weakest image is slot 3: 9 out of 100. Unreadable small. Its headline is 4.5% of the image height. The biggest competitor headline is 15.4%.

The strongest image in this niche scores 85. CeraVe, slot 4, key stat image. Communicates a quantifiable customer satisfaction stat (97% agree skin felt healthy) to build confidence in the product's effectiveness and gentleness.

Rating
Rank

Cetaphil hero image vs the competition

Image 1 is what shoppers see in search. Tap an image for its score and measurements.

ANUA#1 in Makeup Cleansing OilsAnua Heartleaf Pore Control Cleansing Oil
25 · Weak
Product Main Images
CeraVe#3 in Facial Cleansing WashesCeraVe Foaming Facial Cleanser
24 · Weak
Product Main Images
CeraVe#4 in Facial Cleansing WashesCeraVe Hydrating Facial Cleanser
48 · Okay
Product Main Images
15 · Weak
Product Main Images
15 · Weak
Product Main Images
25 · Weak
Product Main Images
CetaphilYou#16 in Facial Cleansing WashesCetaphil Face Wash
32 · Weak
Product Main Images

Cetaphil image stack vs the facial cleanser leaders

ANUA#1 in Makeup Cleansing OilsAnua Heartleaf Pore Control Cleansing Oil
Average 36 · 9 images
1
25 · Weak
Product Main Images
2
24 · Weak
Brand Images
3
57 · Okay
Infographic Images
4
31 · Weak
Infographic Images
5
38 · Weak
Key Stat Images
6
49 · Okay
Before and After Images
7
44 · Okay
How to Use Images
8
30 · Weak
What's in the Box Images
9
25 · Weak
What's in the Box Images
CeraVe#3 in Facial Cleansing WashesCeraVe Foaming Facial Cleanser
Average 30 · 8 images
1
24 · Weak
Product Main Images
2
13 · Weak
Single Benefit Images
3
30 · Weak
Product Detail Images
4
85 · Very highly rated
Key Stat Images
5
52 · Okay
Comparison Chart Images
6
1 · Weak
How to Use Images
7
15 · Weak
As Seen On Images
8
19 · Weak
Single Benefit Images
CeraVe#4 in Facial Cleansing WashesCeraVe Hydrating Facial Cleanser
Average 43 · 8 images
1
48 · Okay
Product Main Images
2
38 · Weak
Single Benefit Images
3
43 · Okay
Product Detail Images
4
79 · Well rated
Key Stat Images
5
56 · Okay
Comparison Chart Images
6
33 · Weak
As Seen On Images
7
11 · Weak
Infographic Images
8
33 · Weak
Safety / Compatibility Images
Average 39 · 10 images
1
15 · Weak
Product Main Images
2
38 · Weak
Infographic Images
3
28 · Weak
Infographic Images
4
66 · Well rated
Key Stat Images
5
68 · Well rated
Single Benefit Images
6
25 · Weak
Single Benefit Images
7
72 · Well rated
Infographic Images
8
52 · Okay
How to Use Images
9
16 · Weak
How to Use Images
10
14 · Weak
White Background Images
Average 40 · 11 images
1
15 · Weak
Product Main Images
2
34 · Weak
Infographic Images
3
67 · Well rated
Infographic Images
4
65 · Well rated
Key Stat Images
5
28 · Weak
Single Benefit Images
6
60 · Okay
Infographic Images
7
36 · Weak
Brand Images
8
57 · Okay
How to Use Images
9
15 · Weak
How to Use Images
10
48 · Okay
Review Images
11
23 · Weak
White Background Images
Average 36 · 9 images
1
25 · Weak
Product Main Images
2
37 · Weak
Brand Images
3
60 · Well rated
Infographic Images
4
47 · Okay
Infographic Images
5
57 · Okay
Key Stat Images
6
53 · Okay
Product Detail Images
7
30 · Weak
How to Use Images
8
3 · Weak
What's in the Box Images
9
15 · Weak
Product Detail Images
CetaphilYou#16 in Facial Cleansing WashesCetaphil Face Wash
Average 40 · 10 images
1
32 · Weak
Product Main Images
2
15 · Weak
White Background Images
3
9 · Weak
Brand Images
4
19 · Weak
Infographic Images
5
86 · Very highly rated
Single Benefit Images
6
65 · Well rated
Product Detail Images
7
45 · Okay
How to Use Images
8
26 · Weak
Infographic Images
9
18 · Weak
Key Stat Images
10
85 · Very highly rated
Review Images

Cetaphil A+ content vs competitors

We have not captured A+ content for these listings yet.

Cetaphil in other niches

How these scores work

Each gallery image is scored 0–100 for how well its text reads on a phone: headline height, contrast and whether it survives blur. Very highly rated is 80+, well rated 60–79, okay 40–59. Images with no text are not rated. Scores do not judge design taste. Rank is the Amazon best-seller rank in the most specific category we captured.

See every facial cleanser listing on the Facial Cleanser listing images page or all Cetaphil images on the Cetaphil brand page.

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