Valvoline image analysis vs the motor oil leaders

Valvoline ranks #2 in Motor Oils, number 2 of the 6 motor oil listings compared here. Its gallery images average 69 out of 100 for phone readability; the competitors average 62. The leaders are Mobil (#1), Castrol (#9) and Castrol (#15).

Your best rank#2Motor Oils · 2 of 6 here
Average gallery score69 vs 62You vs competitors, out of 100
Hero image42Okay · top 3 average 58
Well rated or better6 / 8Best competitor: Castrol, 6

What the motor oil leaders do differently

The leaders use an infographic image. You have none. Mobil (#1) puts one in slot 5. It scores 81 out of 100.

Your weakest image is slot 2: 16 out of 100. Unreadable small. Its headline is 7.9% of the image height. The biggest competitor headline is 17.6%.

The strongest image in this niche scores 100. Castrol, slot 6, single benefit image. Highlights the product's superior performance and protection capabilities across 7 key areas, emphasizing its comprehensive benefits.

Rating
Rank

Valvoline hero image vs the competition

Image 1 is what shoppers see in search. Tap an image for its score and measurements.

90 · Very highly rated
Product Main Images
42 · Okay
Product Main Images
35 · Weak
Product Main Images
32 · Weak
Product Main Images
50 · Okay
Product Main Images
32 · Weak
Product Main Images

Valvoline image stack vs the motor oil leaders

Average 58 · 8 images
1
90 · Very highly rated
Product Main Images
2
20 · Weak
Key Stat Images
3
34 · Weak
Product Main Images
4
81 · Very highly rated
Brand Images
5
81 · Very highly rated
Infographic Images
6
68 · Well rated
Key Stat Images
7
65 · Well rated
Safety / Compatibility Images
8
26 · Weak
Infographic Images
Average 74 · 8 images
1
42 · Okay
Product Main Images
2
16 · Weak
Key Stat Images
3
81 · Very highly rated
Brand Images
4
77 · Well rated
Comparison Chart Images
5
80 · Very highly rated
Single Benefit Images
6
100 · Very highly rated
Key Stat Images
7
100 · Very highly rated
Key Stat Images
8
95 · Very highly rated
Single Benefit Images
Average 58 · 7 images
1
35 · Weak
Product Main Images
2
16 · Weak
Product Main Images
3
100 · Very highly rated
Brand Images
4
74 · Well rated
Key Stat Images
5
41 · Okay
Single Benefit Images
6
100 · Very highly rated
Single Benefit Images
7
44 · Okay
Single Benefit Images
Average 73 · 8 images
1
32 · Weak
Product Main Images
2
16 · Weak
Product Main Images
3
89 · Very highly rated
Key Stat Images
4
89 · Very highly rated
Single Benefit Images
5
100 · Very highly rated
Single Benefit Images
6
67 · Well rated
Single Benefit Images
7
100 · Very highly rated
Key Stat Images
8
95 · Very highly rated
Single Benefit Images
Average 68 · 12 images
1
50 · Okay
Product Main Images
2
41 · Okay
Brand Images
3
50 · Okay
Key Stat Images
4
14 · Weak
Key Stat Images
5
9 · Weak
Which One Is Right Images
6
100 · Very highly rated
Single Benefit Images
7
97 · Very highly rated
Key Stat Images
8
100 · Very highly rated
Key Stat Images
9
96 · Very highly rated
Key Stat Images
10
100 · Very highly rated
Single Benefit Images
11
Not rated
Product Detail Images
12
96 · Very highly rated
Brand Images
Average 58 · 9 images
1
32 · Weak
Product Main Images
2
33 · Weak
Infographic Images
3
35 · Weak
Key Stat Images
4
57 · Okay
Brand Images
5
15 · Weak
Which One Is Right Images
6
100 · Very highly rated
Key Stat Images
7
78 · Well rated
Single Benefit Images
8
74 · Well rated
Brand Images
9
100 · Very highly rated
Single Benefit Images

Valvoline A+ content vs competitors

We have not captured A+ content for these listings yet.

How these scores work

Each gallery image is scored 0–100 for how well its text reads on a phone: headline height, contrast and whether it survives blur. Very highly rated is 80+, well rated 60–79, okay 40–59. Images with no text are not rated. Scores do not judge design taste. Rank is the Amazon best-seller rank in the most specific category we captured.

See every motor oil listing on the Motor Oil listing images page or all Valvoline images on the Valvoline brand page.

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These images belong to their brand owners and are shown for design research and commentary. Request removal.