Stanley image analysis vs the insulated water bottles leaders

Stanley ranks #20 in Insulated Bottles, number 5 of the 9 insulated water bottles listings compared here. Its gallery images average 38 out of 100 for phone readability; the competitors average 48. The leaders are Owala (#1), Powcan (#3) and Powcan (#3).

Your best rank#20Insulated Bottles · 5 of 9 here
Average gallery score38 vs 48You vs competitors, out of 100
Hero image43Okay · top 3 average 15
Well rated or better3 / 7Best competitor: Owala, 5

What the insulated water bottles leaders do differently

The leaders use a product detail image. You have none. Owala (#1) puts one in slot 2. It scores 97 out of 100.

Your weakest image is slot 6: 8 out of 100. Unreadable small. Its headline is 5.2% of the image height. The biggest competitor headline is 15.5%.

The strongest image in this niche scores 97. Owala, slot 2, product detail image. Highlights the dual-functionality spout design, showing shoppers how the product allows both swigging and sipping modes for versatile drinking options.

Rating
Rank

Stanley hero image vs the competition

Image 1 is what shoppers see in search. Tap an image for its score and measurements.

24 · Weak
Product Main Images
13 · Weak
Product Main Images
8 · Weak
Product Main Images
25 · Weak
Product Main Images
43 · Okay
Product Main Images
12 · Weak
Product Main Images
16 · Weak
Product Main Images
StanleyYou#29 in Tumblers & Water GlassesSTANLEY IceFlow Flip Straw Tumbler with Handle 30 oz
9 · Weak
Product Main Images
4 · Weak
Product Main Images

Stanley image stack vs the insulated water bottles leaders

Average 69 · 8 images
1
24 · Weak
Product Main Images
2
97 · Very highly rated
Product Detail Images
3
93 · Very highly rated
Product Detail Images
4
94 · Very highly rated
Product Detail Images
5
94 · Very highly rated
Brand Images
6
75 · Well rated
Brand Images
7
35 · Weak
Single Benefit Images
8
43 · Okay
Dimension Images
Average 22 · 8 images
1
13 · Weak
Product Main Images
2
25 · Weak
Product Detail Images
3
25 · Weak
Product Detail Images
4
11 · Weak
Single Benefit Images
5
25 · Weak
Product Detail Images
6
29 · Weak
Dimension Images
7
25 · Weak
Single Benefit Images
8
25 · Weak
Lifestyle Images
Average 21 · 8 images
1
8 · Weak
Product Main Images
2
41 · Okay
Product Detail Images
3
25 · Weak
Product Detail Images
4
11 · Weak
Single Benefit Images
5
25 · Weak
Product Detail Images
6
22 · Weak
Dimension Images
7
19 · Weak
Lifestyle Images
8
18 · Weak
Single Benefit Images
Average 65 · 8 images
1
25 · Weak
Product Main Images
2
87 · Very highly rated
Product Detail Images
3
89 · Very highly rated
How to Use Images
4
54 · Okay
Infographic Images
5
92 · Very highly rated
Single Benefit Images
6
80 · Very highly rated
Product Detail Images
7
24 · Weak
Dimension Images
8
Not rated
Lifestyle Images
Average 53 · 7 images
1
43 · Okay
Product Main Images
2
81 · Very highly rated
Infographic Images
3
70 · Well rated
White Background Images
4
43 · Okay
What's in the Box Images
5
Not rated
Lifestyle Images
6
8 · Weak
Dimension Images
7
71 · Well rated
Key Stat Images
Average 54 · 10 images
1
12 · Weak
Product Main Images
2
16 · Weak
Lifestyle Images
3
60 · Okay
Product Detail Images
4
85 · Very highly rated
Product Detail Images
5
66 · Well rated
Single Benefit Images
6
86 · Very highly rated
Key Stat Images
7
56 · Okay
Product Detail Images
8
Not rated
Lifestyle Images
9
30 · Weak
Brand Images
10
77 · Well rated
Safety / Compatibility Images
Average 62 · 8 images
1
16 · Weak
Product Main Images
2
71 · Well rated
Product Detail Images
3
59 · Okay
Product Detail Images
4
62 · Well rated
Single Benefit Images
5
72 · Well rated
What's in the Box Images
6
Not rated
Lifestyle Images
7
95 · Very highly rated
Single Benefit Images
8
Not rated
Lifestyle Images
StanleyYou#29 in Tumblers & Water GlassesSTANLEY IceFlow Flip Straw Tumbler with Handle 30 oz
Average 21 · 7 images
1
9 · Weak
Product Main Images
2
Not rated
Lifestyle Images
3
Not rated
White Background Images
4
33 · Weak
Single Benefit Images
5
8 · Weak
Infographic Images
6
11 · Weak
Infographic Images
7
46 · Okay
Brand Images
Average 45 · 8 images
1
4 · Weak
Product Main Images
2
51 · Okay
Product Detail Images
3
65 · Well rated
Key Stat Images
4
50 · Okay
Infographic Images
5
62 · Well rated
Use Case Images
6
47 · Okay
Product Detail Images
7
Not rated
Lifestyle Images
8
37 · Weak
Brand Images

Stanley A+ content vs competitors

We have not captured A+ content for these listings yet.

How these scores work

Each gallery image is scored 0–100 for how well its text reads on a phone: headline height, contrast and whether it survives blur. Very highly rated is 80+, well rated 60–79, okay 40–59. Images with no text are not rated. Scores do not judge design taste. Rank is the Amazon best-seller rank in the most specific category we captured.

See every insulated water bottles listing on the Insulated Water Bottles listing images page or all Stanley images on the Stanley brand page.

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These images belong to their brand owners and are shown for design research and commentary. Request removal.