Pampers ranks #2 in Diaper Wipes & Refills, number 2 of the 7 baby wipes listings compared here. Its gallery images average 56 out of 100 for phone readability; the competitors average 62. The leaders are Huggies (#1), Huggies (#4) and Huggies (#88). 2 competing listings have A+ content; we have not captured A+ for Pampers yet.
Your best rank#2Diaper Wipes & Refills · 2 of 7 here
Average gallery score56 vs 62You vs competitors, out of 100
Hero image67Well rated · top 3 average 85
Well rated or better7 / 12Best competitor: Huggies, 9
What the baby wipes leaders do differently
The leaders use a comparison chart image. You have none. Huggies (#88) puts one in slot 5. It scores 79 out of 100.
Your weakest image is slot 3: 7 out of 100. Unreadable small. Its headline is 5.3% of the image height. The biggest competitor headline is 25.0%.
The strongest image in this niche scores 100. Huggies, slot 2, single benefit image. Highlights that the product is free of fragrances and other potentially irritating ingredients, appealing to consumers with sensitivities or those seeking more natural products.
Rating
Rank
Pampers hero image vs the competition
Image 1 is what shoppers see in search. Tap an image for its score and measurements.
Each gallery image is scored 0–100 for how well its text reads on a phone: headline height, contrast and whether it survives blur. Very highly rated is 80+, well rated 60–79, okay 40–59. Images with no text are not rated. Scores do not judge design taste. Rank is the Amazon best-seller rank in the most specific category we captured.