Olaplex image analysis vs the shampoo leaders

Olaplex ranks #18 in Hair Shampoo, number 6 of the 8 shampoo listings compared here. Its gallery images average 27 out of 100 for phone readability; the competitors average 38. The leaders are Nizoral (#1), Mielle Organics (#2) and Tea (#9).

Your best rank#18Hair Shampoo · 6 of 8 here
Average gallery score27 vs 38You vs competitors, out of 100
Hero image59Okay · top 3 average 29
Well rated or better0 / 9Best competitor: Nizoral, 3

What the shampoo leaders do differently

The leaders use a safety / compatibility image. You have none. Herbal Essences (#14) puts one in slot 4. It scores 78 out of 100.

Your weakest image is slot 2: 0 out of 100. Unreadable small. Its headline is 8.3% of the image height. The biggest competitor headline is 27.5%.

The strongest image in this niche scores 88. TRESemmé, slot 7, single benefit image. Demonstrates the product's ability to restore and replenish hair with ultimate moisture, showing the visual result of healthy, defined, moisturized curls.

Rating
Rank

Olaplex hero image vs the competition

Image 1 is what shoppers see in search. Tap an image for its score and measurements.

46 · Okay
Product Main Images
Mielle Organics#2 in Hair Regrowth ShampoosMielle Organics Rosemary Mint Hair Strengthening Biotin Shampoo
28 · Weak
Product Main Images
Tea#9 in Hair ShampooTea Tree Special Shampoo
13 · Weak
Product Main Images
33 · Weak
Product Main Images
Herbal Essences#14 in Hair ShampooHerbal Essences Rose Hips Shampoo
59 · Okay
Product Main Images
OlaplexYou#18 in Hair ShampooOlaplex No. 4 Bond Maintenance Shampoo
59 · Okay
Product Main Images
44 · Okay
Product Main Images
Matrix#118 in Hair ShampooMatrix Mega Sleek Shampoo
0 · Weak
Product Main Images

Olaplex image stack vs the shampoo leaders

Average 38 · 10 images
1
46 · Okay
Product Main Images
2
11 · Weak
Comparison Chart Images
3
64 · Well rated
Key Stat Images
4
39 · Weak
Infographic Images
5
49 · Okay
Single Benefit Images
6
7 · Weak
Single Benefit Images
7
72 · Well rated
Use Case Images
8
7 · Weak
Single Benefit Images
9
71 · Well rated
Infographic Images
10
19 · Weak
How to Use Images
Mielle Organics#2 in Hair Regrowth ShampoosMielle Organics Rosemary Mint Hair Strengthening Biotin Shampoo
Average 22 · 8 images
1
28 · Weak
Product Main Images
2
6 · Weak
Safety / Compatibility Images
3
38 · Weak
Single Benefit Images
4
0 · Weak
Infographic Images
5
4 · Weak
Infographic Images
6
35 · Weak
How to Use Images
7
67 · Well rated
Infographic Images
8
0 · Weak
White Background Images
Tea#9 in Hair ShampooTea Tree Special Shampoo
Average 30 · 8 images
1
13 · Weak
Product Main Images
2
74 · Well rated
Brand Images
3
46 · Okay
Product Detail Images
4
19 · Weak
Before and After Images
5
6 · Weak
Lifestyle Images
6
38 · Weak
Infographic Images
7
17 · Weak
Key Stat Images
8
26 · Weak
White Background Images
Average 42 · 12 images
1
33 · Weak
Product Main Images
2
17 · Weak
White Background Images
3
50 · Okay
Brand Images
4
45 · Okay
Brand Images
5
26 · Weak
How to Use Images
6
54 · Okay
Before and After Images
7
52 · Okay
Single Benefit Images
8
24 · Weak
Key Stat Images
9
52 · Okay
Key Stat Images
10
Not rated
Lifestyle Images
11
Not rated
White Background Images
12
65 · Well rated
How to Use Images
Herbal Essences#14 in Hair ShampooHerbal Essences Rose Hips Shampoo
Average 50 · 8 images
1
59 · Okay
Product Main Images
2
16 · Weak
White Background Images
3
70 · Well rated
Single Benefit Images
4
78 · Well rated
Safety / Compatibility Images
5
Not rated
Lifestyle Images
6
Not rated
White Background Images
7
36 · Weak
Lifestyle Images
8
39 · Weak
Safety / Compatibility Images
OlaplexYou#18 in Hair ShampooOlaplex No. 4 Bond Maintenance Shampoo
Average 27 · 9 images
1
59 · Okay
Product Main Images
2
0 · Weak
Key Stat Images
3
23 · Weak
Single Benefit Images
4
45 · Okay
Infographic Images
5
25 · Weak
Before and After Images
6
25 · Weak
Before and After Images
7
20 · Weak
Before and After Images
8
24 · Weak
Brand Images
9
25 · Weak
Infographic Images
Average 52 · 9 images
1
44 · Okay
Product Main Images
2
15 · Weak
How to Use Images
3
35 · Weak
Brand Images
4
44 · Okay
Single Benefit Images
5
31 · Weak
Brand Images
6
70 · Well rated
Before and After Images
7
88 · Very highly rated
Single Benefit Images
8
55 · Okay
Safety / Compatibility Images
9
88 · Very highly rated
Single Benefit Images
Matrix#118 in Hair ShampooMatrix Mega Sleek Shampoo
Average 30 · 8 images
1
0 · Weak
Product Main Images
2
0 · Weak
Infographic Images
3
70 · Well rated
Brand Images
4
5 · Weak
Before and After Images
5
25 · Weak
Brand Images
6
69 · Well rated
Brand Images
7
70 · Well rated
Single Benefit Images
8
0 · Weak
How to Use Images

Olaplex A+ content vs competitors

A+ modules sit below the gallery on Amazon. They are not scored: most are wide banners with little text.

OlaplexYou#18 in Hair ShampooOlaplex No. 4 Bond Maintenance Shampoo
A+ 1
Single Benefit A+ Modules
A+ 2
Single Benefit A+ Modules
A+ 3
Key Stat A+ Modules
A+ 4
Lifestyle A+ Modules
A+ 5
Infographic A+ Modules
A+ 6
Infographic A+ Modules
A+ 7
Before and After A+ Modules

No A+ captured yet for Nizoral, Mielle Organics, Tea, Dove, Herbal Essences and TRESemmé.

How these scores work

Each gallery image is scored 0–100 for how well its text reads on a phone: headline height, contrast and whether it survives blur. Very highly rated is 80+, well rated 60–79, okay 40–59. Images with no text are not rated. Scores do not judge design taste. Rank is the Amazon best-seller rank in the most specific category we captured.

See every shampoo listing on the Shampoo listing images page or all Olaplex images on the Olaplex brand page.

Like the images you want to learn from, then save the comparison or hand it to your AI tool.

These images belong to their brand owners and are shown for design research and commentary. Request removal.