NIVEA image analysis vs the lotion leaders

NIVEA ranks #8 in Body Lotions, number 3 of the 5 lotion listings compared here. Its gallery images average 56 out of 100 for phone readability; the competitors average 31. The leaders are eos (#1), eos (#1) and Eucerin (#16).

Your best rank#8Body Lotions · 3 of 5 here
Average gallery score56 vs 31You vs competitors, out of 100
Hero image20Weak · top 3 average 22
Well rated or better6 / 10Best competitor: Eucerin, 3

What the lotion leaders do differently

Your weakest image is slot 3: 18 out of 100. Unreadable small. Its headline is 6.6% of the image height. The biggest competitor headline is 41.5%.

The strongest image in this niche scores 88. Vaseline, slot 7, single benefit image. Communicates the key benefit of achieving a radiant, glowing complexion that lasts, likely for a skincare or beauty product.

Rating
Rank

NIVEA hero image vs the competition

Image 1 is what shoppers see in search. Tap an image for its score and measurements.

22 · Weak
Product Main Images
eos#1 in Body Lotionseos Shea Better Body Lotion
20 · Weak
Product Main Images
20 · Weak
Product Main Images
25 · Weak
Product Main Images
24 · Weak
Product Main Images

NIVEA image stack vs the lotion leaders

Average 26 · 9 images
1
22 · Weak
Product Main Images
2
39 · Weak
As Seen On Images
3
25 · Weak
How to Use Images
4
15 · Weak
Infographic Images
5
25 · Weak
Product Detail Images
6
50 · Okay
Use Case Images
7
25 · Weak
Brand Images
8
22 · Weak
Infographic Images
9
11 · Weak
How to Use Images
eos#1 in Body Lotionseos Shea Better Body Lotion
Average 18 · 9 images
1
20 · Weak
Product Main Images
2
17 · Weak
Single Benefit Images
3
25 · Weak
How to Use Images
4
14 · Weak
Infographic Images
5
25 · Weak
Product Detail Images
6
24 · Weak
What's in the Box Images
7
25 · Weak
Brand Images
8
2 · Weak
Infographic Images
9
15 · Weak
How to Use Images
Average 56 · 10 images
1
20 · Weak
Product Main Images
2
65 · Well rated
Brand Images
3
18 · Weak
Infographic Images
4
78 · Well rated
Single Benefit Images
5
18 · Weak
Infographic Images
6
63 · Well rated
Product Detail Images
7
61 · Well rated
Key Stat Images
8
100 · Very highly rated
Safety / Compatibility Images
9
41 · Okay
Infographic Images
10
95 · Very highly rated
Brand Images
Average 40 · 12 images
1
25 · Weak
Product Main Images
2
37 · Weak
Key Stat Images
3
46 · Okay
Product Detail Images
4
64 · Well rated
Key Stat Images
5
70 · Well rated
Product Detail Images
6
25 · Weak
Infographic Images
7
33 · Weak
Single Benefit Images
8
73 · Well rated
Brand Images
9
34 · Weak
Single Benefit Images
10
15 · Weak
Brand Images
11
48 · Okay
Product Detail Images
12
11 · Weak
Infographic Images
Average 37 · 8 images
1
24 · Weak
Product Main Images
2
16 · Weak
White Background Images
3
36 · Weak
Safety / Compatibility Images
4
20 · Weak
Infographic Images
5
46 · Okay
Single Benefit Images
6
67 · Well rated
Key Stat Images
7
88 · Very highly rated
Single Benefit Images
8
0 · Weak
Single Benefit Images

NIVEA A+ content vs competitors

We have not captured A+ content for these listings yet.

NIVEA in other niches

How these scores work

Each gallery image is scored 0–100 for how well its text reads on a phone: headline height, contrast and whether it survives blur. Very highly rated is 80+, well rated 60–79, okay 40–59. Images with no text are not rated. Scores do not judge design taste. Rank is the Amazon best-seller rank in the most specific category we captured.

See every lotion listing on the Lotion listing images page or all NIVEA images on the NIVEA brand page.

Like the images you want to learn from, then save the comparison or hand it to your AI tool.

These images belong to their brand owners and are shown for design research and commentary. Request removal.