L'Oreal Paris image analysis vs the mascara leaders

L'Oreal Paris ranks #3 in Mascara, number 3 of the 6 mascara listings compared here. Its gallery images average 68 out of 100 for phone readability; the competitors average 41. The leaders are essence (#1), Maybelline (#2) and Thrive Causemetics (#15). 1 competing listing has A+ content; we have not captured A+ for L'Oreal Paris yet.

Your best rank#3Mascara · 3 of 6 here
Average gallery score68 vs 41You vs competitors, out of 100
Hero image59Okay · top 3 average 18
Well rated or better6 / 9Best competitor: Maybelline, 4

What the mascara leaders do differently

The leaders use a review image. You have none. Maybelline (#2) puts one in slot 7. It scores 76 out of 100.

Your weakest image is slot 4: 57 out of 100. Hard to read small. Its headline is 31.5% of the image height. The biggest competitor headline is 42.0%.

The strongest image in this niche scores 76. Maybelline, slot 7, review image. Builds trust and credibility by showcasing that the mascara is the number one product with over 100,000 five-star customer ratings, reassuring shoppers of its quality and…

Rating
Rank

L'Oreal Paris hero image vs the competition

Image 1 is what shoppers see in search. Tap an image for its score and measurements.

essence#1 in Mascaraessence
12 · Weak
Product Main Images
36 · Weak
Product Main Images
59 · Okay
Product Main Images
6 · Weak
Product Main Images
ILIA#21 in MascaraILIA
70 · Well rated
Product Main Images
Not rated
Product Main Images

L'Oreal Paris image stack vs the mascara leaders

essence#1 in Mascaraessence
Average 27 · 9 images
1
12 · Weak
Product Main Images
2
42 · Okay
White Background Images
3
25 · Weak
Before and After Images
4
25 · Weak
Single Benefit Images
5
Not rated
How to Use Images
6
35 · Weak
Before and After Images
7
49 · Okay
White Background Images
8
12 · Weak
White Background Images
9
15 · Weak
White Background Images
Average 61 · 7 images
1
36 · Weak
Product Main Images
2
53 · Okay
Before and After Images
3
70 · Well rated
Infographic Images
4
68 · Well rated
Product Detail Images
5
70 · Well rated
Brand Images
6
56 · Okay
Brand Images
7
76 · Well rated
Review Images
Average 68 · 9 images
1
59 · Okay
Product Main Images
2
64 · Well rated
Brand Images
3
82 · Very highly rated
Before and After Images
4
57 · Okay
Product Detail Images
5
88 · Very highly rated
Single Benefit Images
6
70 · Well rated
Before and After Images
7
66 · Well rated
Key Stat Images
8
Not rated
Lifestyle Images
9
60 · Well rated
Brand Images
Average 29 · 9 images
1
6 · Weak
Product Main Images
2
32 · Weak
Infographic Images
3
60 · Well rated
How to Use Images
4
50 · Okay
Product Detail Images
5
18 · Weak
Key Stat Images
6
17 · Weak
Infographic Images
7
16 · Weak
As Seen On Images
8
25 · Weak
Single Benefit Images
9
32 · Weak
Brand Images
ILIA#21 in MascaraILIA
Average 46 · 9 images
1
70 · Well rated
Product Main Images
2
64 · Well rated
As Seen On Images
3
Not rated
White Background Images
4
25 · Weak
Before and After Images
5
68 · Well rated
Product Detail Images
6
25 · Weak
Infographic Images
7
31 · Weak
Infographic Images
8
67 · Well rated
Infographic Images
9
16 · Weak
Brand Images
Average 46 · 7 images
1
Not rated
Product Main Images
2
48 · Okay
Product Detail Images
3
49 · Okay
Single Benefit Images
4
30 · Weak
How to Use Images
5
46 · Okay
Comparison Chart Images
6
53 · Okay
Single Benefit Images
7
49 · Okay
Single Benefit Images

L'Oreal Paris A+ content vs competitors

A+ modules sit below the gallery on Amazon. They are not scored: most are wide banners with little text.

A+ 1
Brand A+ Modules
A+ 2
Single Benefit A+ Modules
A+ 3
Brand A+ Modules
A+ 4
Brand A+ Modules
A+ 5
Infographic A+ Modules
A+ 6
Brand A+ Modules

No A+ captured yet for essence, L'Oreal Paris, Thrive Causemetics, ILIA and Nogcaw.

How these scores work

Each gallery image is scored 0–100 for how well its text reads on a phone: headline height, contrast and whether it survives blur. Very highly rated is 80+, well rated 60–79, okay 40–59. Images with no text are not rated. Scores do not judge design taste. Rank is the Amazon best-seller rank in the most specific category we captured.

See every mascara listing on the Mascara listing images page or all L'Oreal Paris images on the L'Oreal Paris brand page.

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These images belong to their brand owners and are shown for design research and commentary. Request removal.