Huggies image analysis vs the baby wipes leaders

Huggies ranks #1 in Diaper Wipes & Refills, the top of the 7 baby wipes listings compared here. Its gallery images average 72 out of 100 for phone readability; the competitors average 50. The leaders are Pampers (#2), Pampers (#2) and Pampers (#7).

Your best rank#1Diaper Wipes & Refills · 1 of 7 here
Average gallery score72 vs 50You vs competitors, out of 100
Hero image84Very highly rated · top 3 average 52
Well rated or better9 / 10Best competitor: Pampers, 7

What the baby wipes leaders do differently

The leaders use a brand image. You have none. Pampers (#2) puts one in slot 12. It scores 73 out of 100.

Your weakest image is slot 4: 25 out of 100. Unreadable small. Its headline is 1.9% of the image height. The biggest competitor headline is 27.9%.

The strongest image in this niche scores 83. Pampers, slot 7, safety / compatibility image. Reassures parents that the product is safe to use for cleaning up both small and large messes made by babies and young children.

Rating
Rank

Huggies hero image vs the competition

Image 1 is what shoppers see in search. Tap an image for its score and measurements.

HuggiesYou#1 in Diaper Wipes & RefillsHuggies Natural Care Sensitive Baby Wipes
84 · Very highly rated
Main Images with Packaging
Pampers#2 in Diaper Wipes & RefillsPampers Baby Wipes
67 · Well rated
Main Images with Packaging
Pampers#2 in Diaper Wipes & RefillsPampers Baby Wipes
60 · Well rated
Main Images
HuggiesYou#4 in Diaper Wipes & RefillsHuggies Simply Clean Unscented Baby Diaper Wipes
78 · Well rated
Main Images with Packaging
Pampers#7 in Diaper Wipes & RefillsPampers Baby Wipes
30 · Weak
Main Images with Packaging
HuggiesYou#88 in Paper & Plastic Household SuppliesHuggies Extra Large Baby Wipes
93 · Very highly rated
Main Images with Packaging
Amazon ElementsNo rankAmazon Elements Baby Wipes
0 · Weak
Main Images with Accessories

Huggies image stack vs the baby wipes leaders

HuggiesYou#1 in Diaper Wipes & RefillsHuggies Natural Care Sensitive Baby Wipes
Average 69 · 10 images
1
84 · Very highly rated
Main Images with Packaging
2
70 · Well rated
Single Benefit Images
3
66 · Well rated
Comparison Chart Images
4
79 · Well rated
Comparison Chart Images
5
67 · Well rated
Single Benefit Images
6
70 · Well rated
Single Benefit Images
7
70 · Well rated
Single Benefit Images
8
69 · Well rated
Safety / Compatibility Images
9
44 · Okay
Use Case Images
10
68 · Well rated
Secondary Images
Pampers#2 in Diaper Wipes & RefillsPampers Baby Wipes
Average 59 · 12 images
1
67 · Well rated
Main Images with Packaging
2
63 · Well rated
Secondary Images
3
7 · Weak
Key Stat Images
4
46 · Okay
Single Benefit Images
5
59 · Okay
Review Images
6
83 · Very highly rated
Single Benefit Images
7
83 · Very highly rated
Safety / Compatibility Images
8
69 · Well rated
Infographic Images
9
35 · Weak
Review Images
10
53 · Okay
Single Benefit Images
11
74 · Well rated
Single Benefit Images
12
73 · Well rated
Brand Images
Pampers#2 in Diaper Wipes & RefillsPampers Baby Wipes
Average 61 · 10 images
1
60 · Well rated
Main Images
2
54 · Okay
Infographic Images
3
7 · Weak
Key Stat Images
4
47 · Okay
Single Benefit Images
5
83 · Very highly rated
Single Benefit Images
6
83 · Very highly rated
Safety / Compatibility Images
7
71 · Well rated
Infographic Images
8
59 · Okay
Single Benefit Images
9
74 · Well rated
Single Benefit Images
10
73 · Well rated
Brand Images
HuggiesYou#4 in Diaper Wipes & RefillsHuggies Simply Clean Unscented Baby Diaper Wipes
Average 74 · 10 images
1
78 · Well rated
Main Images with Packaging
2
100 · Very highly rated
Single Benefit Images
3
88 · Very highly rated
Single Benefit Images
4
69 · Well rated
Single Benefit Images
5
78 · Well rated
Comparison Chart Images
6
67 · Well rated
Single Benefit Images
7
69 · Well rated
Single Benefit Images
8
83 · Very highly rated
Infographic Images
9
54 · Okay
UGC Images
10
53 · Okay
Safety / Compatibility Images
Pampers#7 in Diaper Wipes & RefillsPampers Baby Wipes
Average 47 · 11 images
1
30 · Weak
Main Images with Packaging
2
25 · Weak
Infographic Images
3
68 · Well rated
Single Benefit Images
4
54 · Okay
Single Benefit Images
5
82 · Very highly rated
Single Benefit Images
6
80 · Very highly rated
Single Benefit Images
7
64 · Well rated
Single Benefit Images
8
36 · Weak
Single Benefit Images
9
18 · Weak
Single Benefit Images
10
42 · Okay
Single Benefit Images
11
23 · Weak
Single Benefit Images
HuggiesYou#88 in Paper & Plastic Household SuppliesHuggies Extra Large Baby Wipes
Average 74 · 7 images
1
93 · Very highly rated
Main Images with Packaging
2
97 · Very highly rated
Single Benefit Images
3
74 · Well rated
Single Benefit Images
4
25 · Weak
Infographic Images
5
79 · Well rated
Comparison Chart Images
6
70 · Well rated
Single Benefit Images
7
83 · Very highly rated
Single Benefit Images
Amazon ElementsNo rankAmazon Elements Baby Wipes
Average 24 · 7 images
1
0 · Weak
Main Images with Accessories
2
10 · Weak
Safety / Compatibility Images
3
3 · Weak
What's in the Box Images
4
13 · Weak
Safety / Compatibility Images
5
21 · Weak
Safety / Compatibility Images
6
42 · Okay
Safety / Compatibility Images
7
83 · Very highly rated
Safety / Compatibility Images

Huggies A+ content vs competitors

A+ modules sit below the gallery on Amazon. They are not scored: most are wide banners with little text.

HuggiesYou#1 in Diaper Wipes & RefillsHuggies Natural Care Sensitive Baby Wipes
A+ 1
Single Benefit A+ Modules
A+ 2
Brand A+ Modules
A+ 3
Brand A+ Modules
HuggiesYou#4 in Diaper Wipes & RefillsHuggies Simply Clean Unscented Baby Diaper Wipes
A+ 1
Single Benefit A+ Modules
A+ 2
Single Benefit A+ Modules
A+ 3
Infographic A+ Modules
A+ 4
Single Benefit A+ Modules
A+ 5
Brand A+ Modules

No A+ captured yet for Pampers, Huggies and Amazon Elements.

Huggies in other niches

How these scores work

Each gallery image is scored 0–100 for how well its text reads on a phone: headline height, contrast and whether it survives blur. Very highly rated is 80+, well rated 60–79, okay 40–59. Images with no text are not rated. Scores do not judge design taste. Rank is the Amazon best-seller rank in the most specific category we captured.

See every baby wipes listing on the Baby Wipes listing images page or all Huggies images on the Huggies brand page.

Like the images you want to learn from, then save the comparison or hand it to your AI tool.

These images belong to their brand owners and are shown for design research and commentary. Request removal.