Fiskars image analysis vs the office cutting tools leaders
Fiskars ranks #2 in Rotary Paper Trimmers, number 3 of the 7 office cutting tools listings compared here. Its gallery images average 40 out of 100 for phone readability; the competitors average 25. The leaders are Firbon (#1), Firbon (#1) and Swingline (#4).
Your best rank#2Rotary Paper Trimmers · 3 of 7 here
Average gallery score40 vs 25You vs competitors, out of 100
Hero image18Weak · top 3 average 39
Well rated or better1 / 7Best competitor: Firbon, 2
What the office cutting tools leaders do differently
The leaders use a how to use image. You have none. Firbon (#1) puts one in slot 5. It scores 63 out of 100.
Your weakest image is slot 2: 12 out of 100. Unreadable small. Its headline is 4.3% of the image height. The biggest competitor headline is 17.1%.
The strongest image in this niche scores 64. Firbon, slot 1, product main image. Displays the paper trimmer as the core product with clear visibility of its cutting mechanism, measurement grid, and orange safety features to communicate its functionality and…
Rating
Rank
Fiskars hero image vs the competition
Image 1 is what shoppers see in search. Tap an image for its score and measurements.
Each gallery image is scored 0–100 for how well its text reads on a phone: headline height, contrast and whether it survives blur. Very highly rated is 80+, well rated 60–79, okay 40–59. Images with no text are not rated. Scores do not judge design taste. Rank is the Amazon best-seller rank in the most specific category we captured.