Febreze image analysis vs the car air freshener leaders

Febreze ranks #4 in Automotive Air Fresheners, number 3 of the 8 car air freshener listings compared here. Its gallery images average 66 out of 100 for phone readability; the competitors average 42. The leaders are HoogaLife (#1), Little Trees (#3) and C Classy Personalized Jewelry (#6).

Your best rank#4Automotive Air Fresheners · 3 of 8 here
Average gallery score66 vs 42You vs competitors, out of 100
Hero image75Well rated · top 3 average 35
Well rated or better6 / 8Best competitor: Little Trees, 3

What the car air freshener leaders do differently

The leaders use a what's in the box image. You have none. Little Trees (#16) puts one in slot 2. It scores 84 out of 100.

Your weakest image is slot 9: 15 out of 100. Unreadable small. Its headline is 5.3% of the image height. The biggest competitor headline is 26.1%.

The strongest image in this niche scores 90. Little Trees, slot 4, single benefit image. Shows the exact dimensions of the air freshener can to help customers understand its compact size.

Rating
Rank

Febreze hero image vs the competition

Image 1 is what shoppers see in search. Tap an image for its score and measurements.

25 · Weak
Product Main Images
Little Trees#3 in Automotive Air FreshenersLITTLE TREES Car Air Freshener
55 · Okay
Main Images with Packaging
75 · Well rated
Main Images with Packaging
C Classy Personalized Jewelry#6 in Automotive Air FreshenersC Classy Car Air Freshener Hanging 2 Pack
25 · Weak
Product Main Images
WillowBrook#9 in Home Fragrance SachetsWILLOWBROOK
0 · Weak
Main Images with Packaging
FebrezeYou#9 in Automotive Air FreshenersFebreze Car Vent Clip
23 · Weak
Main Images with Packaging
Little Trees#16 in Automotive Air FreshenersLITTLE TREES Car Air Freshener
75 · Well rated
Main Images with Packaging
Tofvbizb#381 in Automotive Air FreshenersCar Air Freshener
3 · Weak
Product Main Images

Febreze image stack vs the car air freshener leaders

Average 37 · 7 images
1
25 · Weak
Product Main Images
2
36 · Weak
Single Benefit Images
3
15 · Weak
Single Benefit Images
4
65 · Well rated
Use Case Images
5
84 · Very highly rated
Infographic Images
6
35 · Weak
How to Use Images
7
0 · Weak
Safety / Compatibility Images
Little Trees#3 in Automotive Air FreshenersLITTLE TREES Car Air Freshener
Average 51 · 8 images
1
55 · Okay
Main Images with Packaging
2
74 · Well rated
What's in the Box Images
3
36 · Weak
Brand Images
4
42 · Okay
Single Benefit Images
5
63 · Well rated
Single Benefit Images
6
56 · Okay
Dimension Images
7
57 · Okay
What's in the Box Images
8
25 · Weak
How to Use Images
Average 72 · 8 images
1
75 · Well rated
Main Images with Packaging
2
56 · Okay
Infographic Images
3
84 · Very highly rated
Single Benefit Images
4
84 · Very highly rated
Single Benefit Images
5
88 · Very highly rated
Single Benefit Images
6
83 · Very highly rated
Single Benefit Images
7
46 · Okay
Use Case Images
8
63 · Well rated
Infographic Images
C Classy Personalized Jewelry#6 in Automotive Air FreshenersC Classy Car Air Freshener Hanging 2 Pack
Average 42 · 9 images
1
25 · Weak
Product Main Images
2
58 · Okay
Infographic Images
3
66 · Well rated
Use Case Images
4
15 · Weak
Single Benefit Images
5
40 · Weak
Use Case Images
6
35 · Weak
How to Use Images
7
29 · Weak
How to Use Images
8
83 · Very highly rated
Single Benefit Images
9
25 · Weak
Use Case Images
WillowBrook#9 in Home Fragrance SachetsWILLOWBROOK
Average 19 · 8 images
1
0 · Weak
Main Images with Packaging
2
0 · Weak
Use Case Images
3
0 · Weak
Brand Images
4
63 · Well rated
Single Benefit Images
5
57 · Okay
How to Use Images
6
Not rated
What's in the Box Images
7
13 · Weak
Single Benefit Images
8
0 · Weak
What's in the Box Images
FebrezeYou#9 in Automotive Air FreshenersFebreze Car Vent Clip
Average 59 · 9 images
1
23 · Weak
Main Images with Packaging
2
55 · Okay
Infographic Images
3
84 · Very highly rated
Single Benefit Images
4
84 · Very highly rated
Single Benefit Images
5
88 · Very highly rated
Single Benefit Images
6
83 · Very highly rated
Use Case Images
7
40 · Weak
Use Case Images
8
63 · Well rated
Infographic Images
9
15 · Weak
Infographic Images
Little Trees#16 in Automotive Air FreshenersLITTLE TREES Car Air Freshener
Average 66 · 7 images
1
75 · Well rated
Main Images with Packaging
2
84 · Very highly rated
What's in the Box Images
3
59 · Okay
Single Benefit Images
4
90 · Very highly rated
Single Benefit Images
5
51 · Okay
What's in the Box Images
6
42 · Okay
Brand Images
7
57 · Okay
Single Benefit Images
Tofvbizb#381 in Automotive Air FreshenersCar Air Freshener
Average 39 · 7 images
1
3 · Weak
Product Main Images
2
66 · Well rated
How to Use Images
3
34 · Weak
Product Detail Images
4
46 · Okay
Infographic Images
5
37 · Weak
Single Benefit Images
6
60 · Okay
Single Benefit Images
7
28 · Weak
Use Case Images

Febreze A+ content vs competitors

We have not captured A+ content for these listings yet.

How these scores work

Each gallery image is scored 0–100 for how well its text reads on a phone: headline height, contrast and whether it survives blur. Very highly rated is 80+, well rated 60–79, okay 40–59. Images with no text are not rated. Scores do not judge design taste. Rank is the Amazon best-seller rank in the most specific category we captured.

See every car air freshener listing on the Car Air Freshener listing images page or all Febreze images on the Febreze brand page.

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These images belong to their brand owners and are shown for design research and commentary. Request removal.