Dr. Brown's image analysis vs the pacifier leaders

Dr. Brown's ranks #3 in Baby Pacifiers, number 3 of the 8 pacifier listings compared here. Its gallery images average 63 out of 100 for phone readability; the competitors average 47. The leaders are AVENT (#1), NUK (#2) and Tommee Tippee (#11).

Your best rank#3Baby Pacifiers · 3 of 8 here
Average gallery score63 vs 47You vs competitors, out of 100
Hero image–Not rated · top 3 average 15
Well rated or better6 / 7Best competitor: AVENT, 6

What the pacifier leaders do differently

The leaders use a brand image. You have none. Tommee Tippee (#13) puts one in slot 4. It scores 91 out of 100.

Your weakest image is slot 2: 13 out of 100. Unreadable small. Its headline is 8.8% of the image height. The biggest competitor headline is 20.9%.

The strongest image in this niche scores 91. Tommee Tippee, slot 4, brand image. Emphasizes the product's British origin and long history of innovation to build trust and highlight quality engineering.

Rating
Rank

Dr. Brown's hero image vs the competition

Image 1 is what shoppers see in search. Tap an image for its score and measurements.

15 · Weak
Product Main Images
NUK#2 in Baby PacifiersNUK Timeless Comfy Pacifier
Not rated
Product Main Images
Dr. Brown'sYou#3 in Baby PacifiersDr. Brown’s HappyPaci 100% Silicone Pacifier 0-6m
Not rated
Product Main Images
Dr. Brown'sYou#3 in Baby PacifiersDr. Brown's HappyPaci 100% Silicone Pacifier 0-6m
Not rated
Product Main Images
Tommee Tippee#11 in Baby PacifiersTommee Tippee Night Time Pacifier
Not rated
Main Images
Tommee Tippee#13 in Baby PacifiersTommee Tippee Ultra-Light Silicone Pacifier
Not rated
Product Main Images
Not rated
Product Main Images
Tommee Tippee#24 in Baby PacifiersTommee Tippee Ultra-Light StayPut Pacifier
0 · Weak
Product Main Images

Dr. Brown's image stack vs the pacifier leaders

Average 61 · 7 images
1
15 · Weak
Product Main Images
2
70 · Well rated
Use Case Images
3
68 · Well rated
Single Benefit Images
4
70 · Well rated
Safety / Compatibility Images
5
68 · Well rated
Single Benefit Images
6
70 · Well rated
Safety / Compatibility Images
7
70 · Well rated
Safety / Compatibility Images
NUK#2 in Baby PacifiersNUK Timeless Comfy Pacifier
Average 41 · 12 images
1
Not rated
Product Main Images
2
57 · Okay
Single Benefit Images
3
50 · Okay
Safety / Compatibility Images
4
73 · Well rated
Brand Images
5
70 · Well rated
Safety / Compatibility Images
6
25 · Weak
Single Benefit Images
7
9 · Weak
Single Benefit Images
8
24 · Weak
Single Benefit Images
9
34 · Weak
Single Benefit Images
10
25 · Weak
Single Benefit Images
11
Not rated
Single Benefit Images
12
Not rated
Single Benefit Images
Dr. Brown'sYou#3 in Baby PacifiersDr. Brown’s HappyPaci 100% Silicone Pacifier 0-6m
Average 68 · 7 images
1
Not rated
Product Main Images
2
75 · Well rated
Single Benefit Images
3
66 · Well rated
Infographic Images
4
70 · Well rated
Single Benefit Images
5
57 · Okay
Single Benefit Images
6
70 · Well rated
Single Benefit Images
7
70 · Well rated
Single Benefit Images
Dr. Brown'sYou#3 in Baby PacifiersDr. Brown's HappyPaci 100% Silicone Pacifier 0-6m
Average 73 · 7 images
1
Not rated
Product Main Images
2
70 · Well rated
Single Benefit Images
3
70 · Well rated
Single Benefit Images
4
65 · Well rated
Single Benefit Images
5
70 · Well rated
Single Benefit Images
6
76 · Well rated
Secondary Images
7
86 · Very highly rated
Single Benefit Images
Tommee Tippee#11 in Baby PacifiersTommee Tippee Night Time Pacifier
Average 51 · 8 images
1
Not rated
Main Images
2
68 · Well rated
Single Benefit Images
3
15 · Weak
Product Detail Images
4
82 · Very highly rated
Single Benefit Images
5
27 · Weak
Review Images
6
88 · Very highly rated
Single Benefit Images
7
25 · Weak
What's in the Box Images
8
Not rated
Lifestyle Images
Tommee Tippee#13 in Baby PacifiersTommee Tippee Ultra-Light Silicone Pacifier
Average 46 · 7 images
1
Not rated
Product Main Images
2
Not rated
Lifestyle Images
3
25 · Weak
Single Benefit Images
4
91 · Very highly rated
Brand Images
5
23 · Weak
Infographic Images
6
Not rated
Single Benefit Images
7
Not rated
Single Benefit Images
Average 52 · 11 images
1
Not rated
Product Main Images
2
13 · Weak
Single Benefit Images
3
70 · Well rated
Single Benefit Images
4
73 · Well rated
Single Benefit Images
5
63 · Well rated
Single Benefit Images
6
51 · Okay
Single Benefit Images
7
41 · Okay
Single Benefit Images
8
51 · Okay
Secondary Images
9
55 · Okay
Which One Is Right Images
10
Not rated
What's in the Box Images
11
Not rated
What's in the Box Images
Tommee Tippee#24 in Baby PacifiersTommee Tippee Ultra-Light StayPut Pacifier
Average 37 · 7 images
1
0 · Weak
Product Main Images
2
13 · Weak
Single Benefit Images
3
25 · Weak
Product Detail Images
4
72 · Well rated
Single Benefit Images
5
66 · Well rated
Safety / Compatibility Images
6
60 · Well rated
Single Benefit Images
7
25 · Weak
What's in the Box Images

Dr. Brown's A+ content vs competitors

We have not captured A+ content for these listings yet.

Dr. Brown's in other niches

How these scores work

Each gallery image is scored 0–100 for how well its text reads on a phone: headline height, contrast and whether it survives blur. Very highly rated is 80+, well rated 60–79, okay 40–59. Images with no text are not rated. Scores do not judge design taste. Rank is the Amazon best-seller rank in the most specific category we captured.

See every pacifier listing on the Pacifier listing images page or all Dr. Brown's images on the Dr. Brown's brand page.

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These images belong to their brand owners and are shown for design research and commentary. Request removal.