Crest image analysis vs the mouth wash leaders

Crest ranks #8 in Mouthwashes, number 5 of the 8 mouth wash listings compared here. Its gallery images average 66 out of 100 for phone readability; the competitors average 42. The leaders are TheraBreath (#1), TheraBreath (#2) and Listerine (#3).

Your best rank#8Mouthwashes · 5 of 8 here
Average gallery score66 vs 42You vs competitors, out of 100
Hero image84Very highly rated · top 3 average 36
Well rated or better8 / 10Best competitor: TheraBreath, 4

What the mouth wash leaders do differently

Your weakest image is slot 11: 3 out of 100. Unreadable small. Its headline is 1.6% of the image height. The biggest competitor headline is 19.0%.

The strongest image in this niche scores 100. TheraBreath, slot 3, key stat image. Communicates the product's long-lasting effectiveness by highlighting a specific time-based performance claim to reassure shoppers of extended freshness.

Rating
Rank

Crest hero image vs the competition

Image 1 is what shoppers see in search. Tap an image for its score and measurements.

TheraBreath#1 in MouthwashesTheraBreath Fresh Breath Mouthwash
48 · Okay
Product Main Images
TheraBreath#2 in MouthwashesTheraBreath Healthy Gums Oral Rinse
45 · Okay
Product Main Images
16 · Weak
Product Main Images
5 · Weak
Product Main Images
84 · Very highly rated
Product Main Images
CrestYou#10 in MouthwashesCrest Pro-Health Advanced Mouthwash
80 · Very highly rated
Main Images with Packaging
CrestYou#12 in MouthwashesCrest Pro-Health Advanced Mouthwash
86 · Very highly rated
Product Main Images
11 · Weak
Product Main Images

Crest image stack vs the mouth wash leaders

TheraBreath#1 in MouthwashesTheraBreath Fresh Breath Mouthwash
Average 57 · 7 images
1
48 · Okay
Product Main Images
2
67 · Well rated
Infographic Images
3
100 · Very highly rated
Key Stat Images
4
28 · Weak
Safety / Compatibility Images
5
53 · Okay
Infographic Images
6
60 · Well rated
Brand Images
7
43 · Okay
Infographic Images
TheraBreath#2 in MouthwashesTheraBreath Healthy Gums Oral Rinse
Average 61 · 8 images
1
45 · Okay
Product Main Images
2
72 · Well rated
Key Stat Images
3
37 · Weak
Infographic Images
4
88 · Very highly rated
Key Stat Images
5
76 · Well rated
Infographic Images
6
59 · Okay
Infographic Images
7
62 · Well rated
Brand Images
8
47 · Okay
Key Stat Images
Average 28 · 9 images
1
16 · Weak
Product Main Images
2
17 · Weak
Before and After Images
3
9 · Weak
Key Stat Images
4
20 · Weak
Single Benefit Images
5
17 · Weak
Infographic Images
6
70 · Well rated
Key Stat Images
7
70 · Well rated
Single Benefit Images
8
18 · Weak
Brand Images
9
14 · Weak
White Background Images
Average 29 · 10 images
1
5 · Weak
Product Main Images
2
14 · Weak
Brand Images
3
14 · Weak
Key Stat Images
4
Not rated
White Background Images
5
22 · Weak
Single Benefit Images
6
53 · Okay
Infographic Images
7
70 · Well rated
Key Stat Images
8
70 · Well rated
Infographic Images
9
17 · Weak
Brand Images
10
1 · Weak
What's in the Box Images
Average 62 · 10 images
1
84 · Very highly rated
Product Main Images
2
78 · Well rated
Single Benefit Images
3
92 · Very highly rated
Key Stat Images
4
85 · Very highly rated
Key Stat Images
5
100 · Very highly rated
Single Benefit Images
6
61 · Well rated
Infographic Images
7
60 · Okay
Key Stat Images
8
12 · Weak
What's in the Box Images
9
31 · Weak
Infographic Images
10
17 · Weak
White Background Images
CrestYou#10 in MouthwashesCrest Pro-Health Advanced Mouthwash
Average 65 · 11 images
1
80 · Very highly rated
Main Images with Packaging
2
28 · Weak
Infographic Images
3
85 · Very highly rated
Key Stat Images
4
96 · Very highly rated
Single Benefit Images
5
83 · Very highly rated
Single Benefit Images
6
67 · Well rated
Single Benefit Images
7
80 · Well rated
Brand Images
8
84 · Very highly rated
Single Benefit Images
9
76 · Well rated
Single Benefit Images
10
38 · Weak
White Background Images
11
3 · Weak
White Background Images
CrestYou#12 in MouthwashesCrest Pro-Health Advanced Mouthwash
Average 71 · 8 images
1
86 · Very highly rated
Product Main Images
2
15 · Weak
Infographic Images
3
88 · Very highly rated
Single Benefit Images
4
71 · Well rated
Single Benefit Images
5
88 · Very highly rated
Single Benefit Images
6
79 · Well rated
Key Stat Images
7
64 · Well rated
Single Benefit Images
8
75 · Well rated
Single Benefit Images
Average 39 · 9 images
1
11 · Weak
Product Main Images
2
29 · Weak
Brand Images
3
25 · Weak
Key Stat Images
4
42 · Okay
Brand Images
5
26 · Weak
Single Benefit Images
6
70 · Well rated
Key Stat Images
7
70 · Well rated
Single Benefit Images
8
16 · Weak
Brand Images
9
59 · Okay
What's in the Box Images

Crest A+ content vs competitors

We have not captured A+ content for these listings yet.

Crest in other niches

How these scores work

Each gallery image is scored 0–100 for how well its text reads on a phone: headline height, contrast and whether it survives blur. Very highly rated is 80+, well rated 60–79, okay 40–59. Images with no text are not rated. Scores do not judge design taste. Rank is the Amazon best-seller rank in the most specific category we captured.

See every mouth wash listing on the Mouth Wash listing images page or all Crest images on the Crest brand page.

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These images belong to their brand owners and are shown for design research and commentary. Request removal.