Castrol image analysis vs the motor oil leaders

Castrol ranks #9 in Motor Oils, number 5 of the 6 motor oil listings compared here. Its gallery images average 64 out of 100 for phone readability; the competitors average 66. The leaders are Mobil (#1), Valvoline (#2) and Valvoline (#3).

Your best rank#9Motor Oils · 5 of 6 here
Average gallery score64 vs 66You vs competitors, out of 100
Hero image50Okay · top 3 average 56
Well rated or better6 / 12Best competitor: Valvoline, 6

What the motor oil leaders do differently

The leaders use a comparison chart image. You have none. Valvoline (#2) puts one in slot 4. It scores 77 out of 100.

Your weakest image is slot 5: 9 out of 100. Unreadable small. Its headline is 3.0% of the image height. The biggest competitor headline is 17.4%.

The strongest image in this niche scores 100. Valvoline, slot 5, single benefit image. Highlights the product's ability to treat and prevent leaks, emphasizing its effectiveness in maintaining vehicle seals.

Rating
Rank

Castrol hero image vs the competition

Image 1 is what shoppers see in search. Tap an image for its score and measurements.

90 · Very highly rated
Product Main Images
42 · Okay
Product Main Images
35 · Weak
Product Main Images
32 · Weak
Product Main Images
50 · Okay
Product Main Images
32 · Weak
Product Main Images

Castrol image stack vs the motor oil leaders

Average 58 · 8 images
1
90 · Very highly rated
Product Main Images
2
20 · Weak
Key Stat Images
3
34 · Weak
Product Main Images
4
81 · Very highly rated
Brand Images
5
81 · Very highly rated
Infographic Images
6
68 · Well rated
Key Stat Images
7
65 · Well rated
Safety / Compatibility Images
8
26 · Weak
Infographic Images
Average 74 · 8 images
1
42 · Okay
Product Main Images
2
16 · Weak
Key Stat Images
3
81 · Very highly rated
Brand Images
4
77 · Well rated
Comparison Chart Images
5
80 · Very highly rated
Single Benefit Images
6
100 · Very highly rated
Key Stat Images
7
100 · Very highly rated
Key Stat Images
8
95 · Very highly rated
Single Benefit Images
Average 58 · 7 images
1
35 · Weak
Product Main Images
2
16 · Weak
Product Main Images
3
100 · Very highly rated
Brand Images
4
74 · Well rated
Key Stat Images
5
41 · Okay
Single Benefit Images
6
100 · Very highly rated
Single Benefit Images
7
44 · Okay
Single Benefit Images
Average 73 · 8 images
1
32 · Weak
Product Main Images
2
16 · Weak
Product Main Images
3
89 · Very highly rated
Key Stat Images
4
89 · Very highly rated
Single Benefit Images
5
100 · Very highly rated
Single Benefit Images
6
67 · Well rated
Single Benefit Images
7
100 · Very highly rated
Key Stat Images
8
95 · Very highly rated
Single Benefit Images
Average 68 · 12 images
1
50 · Okay
Product Main Images
2
41 · Okay
Brand Images
3
50 · Okay
Key Stat Images
4
14 · Weak
Key Stat Images
5
9 · Weak
Which One Is Right Images
6
100 · Very highly rated
Single Benefit Images
7
97 · Very highly rated
Key Stat Images
8
100 · Very highly rated
Key Stat Images
9
96 · Very highly rated
Key Stat Images
10
100 · Very highly rated
Single Benefit Images
11
Not rated
Product Detail Images
12
96 · Very highly rated
Brand Images
Average 58 · 9 images
1
32 · Weak
Product Main Images
2
33 · Weak
Infographic Images
3
35 · Weak
Key Stat Images
4
57 · Okay
Brand Images
5
15 · Weak
Which One Is Right Images
6
100 · Very highly rated
Key Stat Images
7
78 · Well rated
Single Benefit Images
8
74 · Well rated
Brand Images
9
100 · Very highly rated
Single Benefit Images

Castrol A+ content vs competitors

We have not captured A+ content for these listings yet.

How these scores work

Each gallery image is scored 0–100 for how well its text reads on a phone: headline height, contrast and whether it survives blur. Very highly rated is 80+, well rated 60–79, okay 40–59. Images with no text are not rated. Scores do not judge design taste. Rank is the Amazon best-seller rank in the most specific category we captured.

See every motor oil listing on the Motor Oil listing images page or all Castrol images on the Castrol brand page.

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These images belong to their brand owners and are shown for design research and commentary. Request removal.