Blue Buffalo image analysis vs the dog treat leaders

Blue Buffalo ranks #4 in Dog Jerky Treats, number 5 of the 10 dog treat listings compared here. Its gallery images average 67 out of 100 for phone readability; the competitors average 56. The leaders are Pur Luv (#1), Vital Essentials (#1) and Pedigree (#2). 3 competing listings have A+ content; we have not captured A+ for Blue Buffalo yet.

Your best rank#4Dog Jerky Treats · 5 of 10 here
Average gallery score67 vs 56You vs competitors, out of 100
Hero image78Well rated · top 3 average 55
Well rated or better8 / 10Best competitor: Pur Luv, 5

What the dog treat leaders do differently

The leaders use a product detail image. You have none. Hartz (#60) puts one in slot 4. It scores 100 out of 100.

Your weakest image is slot 5: 50 out of 100. Hard to read small. Its headline is 7.4% of the image height. The biggest competitor headline is 38.9%.

The strongest image in this niche scores 100. Pur Luv, slot 6, single benefit image. Communicates that chicken is the number one ingredient in the product, emphasizing quality nutrition and appealing to pet owners seeking high-protein, meat-first pet food.

Rating
Rank

Blue Buffalo hero image vs the competition

Image 1 is what shoppers see in search. Tap an image for its score and measurements.

Pur Luv#1 in Dog Jerky TreatsPur Luv Chicken Jerky Dog Treats
44 · Okay
Product Main Images
Vital Essentials#1 in Freeze-Dried Dog FoodVital Essentials Freeze Dried Dog Treats
69 · Well rated
Product Main Images
Pedigree#2 in Dog Treat Cookies, Biscuits & SnacksPedigree Dentastix Large Dog Treats
52 · Okay
Product Main Images
Milk-Bone#4 in Dog Treat Cookies, Biscuits & SnacksMilk-Bone Original Dog Treats Biscuits for Medium Dogs
31 · Weak
Main Images with Packaging
78 · Well rated
Product Main Images
Milk-Bone#6 in Dog Treat Cookies, Biscuits & SnacksMilk-Bone Soft & Chewy Dog Treats
74 · Well rated
Product Main Images
Milk-Bone#9 in Dog Treat Cookies, Biscuits & SnacksMilk-Bone MaroSnacks Small Dog Treats With Bone Marrow
79 · Well rated
Product Main Images
95 · Very highly rated
Product Main Images
Good 'N' Fun#14 in Dog Treat Cookies, Biscuits & SnacksGood ‘n’ Fun Triple Flavor Kabobs Chews for All Dogs
58 · Okay
Product Main Images
Hartz#60 in Dog Treat Cookies, Biscuits & SnacksHartz Oinkies Hearty Kabob Dog Treats with 100% Real Chicken
78 · Well rated
Product Main Images

Blue Buffalo image stack vs the dog treat leaders

Pur Luv#1 in Dog Jerky TreatsPur Luv Chicken Jerky Dog Treats
Average 54 · 9 images
1
44 · Okay
Product Main Images
2
23 · Weak
Infographic Images
3
22 · Weak
Single Benefit Images
4
8 · Weak
Brand Images
5
70 · Well rated
Single Benefit Images
6
100 · Very highly rated
Single Benefit Images
7
82 · Very highly rated
Single Benefit Images
8
67 · Well rated
Single Benefit Images
9
70 · Well rated
Review Images
Vital Essentials#1 in Freeze-Dried Dog FoodVital Essentials Freeze Dried Dog Treats
Average 50 · 8 images
1
69 · Well rated
Product Main Images
2
15 · Weak
Infographic Images
3
24 · Weak
Infographic Images
4
65 · Well rated
Infographic Images
5
62 · Well rated
Infographic Images
6
87 · Very highly rated
Single Benefit Images
7
17 · Weak
Infographic Images
8
63 · Well rated
Brand Images
Pedigree#2 in Dog Treat Cookies, Biscuits & SnacksPedigree Dentastix Large Dog Treats
Average 50 · 9 images
1
52 · Okay
Product Main Images
2
88 · Very highly rated
Infographic Images
3
86 · Very highly rated
Single Benefit Images
4
19 · Weak
Brand Images
5
0 · Weak
Brand Images
6
57 · Okay
Brand Images
7
47 · Okay
Infographic Images
8
74 · Well rated
How to Use Images
9
25 · Weak
Infographic Images
Milk-Bone#4 in Dog Treat Cookies, Biscuits & SnacksMilk-Bone Original Dog Treats Biscuits for Medium Dogs
Average 51 · 9 images
1
31 · Weak
Main Images with Packaging
2
45 · Okay
Key Stat Images
3
28 · Weak
Infographic Images
4
22 · Weak
Key Stat Images
5
70 · Well rated
Infographic Images
6
59 · Okay
Brand Images
7
100 · Very highly rated
Single Benefit Images
8
86 · Very highly rated
Brand Images
9
18 · Weak
How to Use Images
Average 67 · 10 images
1
78 · Well rated
Product Main Images
2
66 · Well rated
Infographic Images
3
85 · Very highly rated
Single Benefit Images
4
66 · Well rated
Single Benefit Images
5
50 · Okay
What's in the Box Images
6
61 · Well rated
Infographic Images
7
56 · Okay
How to Use Images
8
70 · Well rated
Brand Images
9
68 · Well rated
Single Benefit Images
10
68 · Well rated
Brand Images
Milk-Bone#6 in Dog Treat Cookies, Biscuits & SnacksMilk-Bone Soft & Chewy Dog Treats
Average 50 · 8 images
1
74 · Well rated
Product Main Images
2
96 · Very highly rated
Single Benefit Images
3
3 · Weak
White Background Images
4
68 · Well rated
Single Benefit Images
5
15 · Weak
Infographic Images
6
Not rated
Lifestyle Images
7
86 · Very highly rated
Brand Images
8
11 · Weak
Infographic Images
Milk-Bone#9 in Dog Treat Cookies, Biscuits & SnacksMilk-Bone MaroSnacks Small Dog Treats With Bone Marrow
Average 64 · 8 images
1
79 · Well rated
Product Main Images
2
96 · Very highly rated
Key Stat Images
3
59 · Okay
White Background Images
4
70 · Well rated
Product Detail Images
5
53 · Okay
Infographic Images
6
Not rated
Lifestyle Images
7
40 · Weak
Infographic Images
8
51 · Okay
Brand Images
Average 62 · 9 images
1
95 · Very highly rated
Product Main Images
2
88 · Very highly rated
Single Benefit Images
3
46 · Okay
Key Stat Images
4
83 · Very highly rated
Key Stat Images
5
40 · Weak
Key Stat Images
6
45 · Okay
Single Benefit Images
7
75 · Well rated
Infographic Images
8
73 · Well rated
Single Benefit Images
9
17 · Weak
Infographic Images
Good 'N' Fun#14 in Dog Treat Cookies, Biscuits & SnacksGood ‘n’ Fun Triple Flavor Kabobs Chews for All Dogs
Average 53 · 10 images
1
58 · Okay
Product Main Images
2
0 · Weak
Infographic Images
3
41 · Okay
Product Detail Images
4
60 · Well rated
Infographic Images
5
50 · Okay
Single Benefit Images
6
Not rated
Lifestyle Images
7
80 · Well rated
Single Benefit Images
8
72 · Well rated
Key Stat Images
9
58 · Okay
Infographic Images
10
55 · Okay
Brand Images
Hartz#60 in Dog Treat Cookies, Biscuits & SnacksHartz Oinkies Hearty Kabob Dog Treats with 100% Real Chicken
Average 69 · 8 images
1
78 · Well rated
Product Main Images
2
59 · Okay
Brand Images
3
23 · Weak
Product Detail Images
4
100 · Very highly rated
Product Detail Images
5
100 · Very highly rated
Infographic Images
6
78 · Well rated
Brand Images
7
86 · Very highly rated
Single Benefit Images
8
31 · Weak
Brand Images

Blue Buffalo A+ content vs competitors

A+ modules sit below the gallery on Amazon. They are not scored: most are wide banners with little text.

Pur Luv#1 in Dog Jerky TreatsPur Luv Chicken Jerky Dog Treats
A+ 1
Single Benefit A+ Modules
A+ 2
Single Benefit A+ Modules
Pedigree#2 in Dog Treat Cookies, Biscuits & SnacksPedigree Dentastix Large Dog Treats
A+ 1
Brand A+ Modules
A+ 2
Single Benefit A+ Modules
A+ 1
Single Benefit A+ Modules
A+ 2
Infographic A+ Modules
A+ 3
Brand A+ Modules
A+ 4
Brand A+ Modules
A+ 5
Brand A+ Modules

No A+ captured yet for Vital Essentials, Milk-Bone, Blue Buffalo, Good 'N' Fun and Hartz.

Blue Buffalo in other niches

How these scores work

Each gallery image is scored 0–100 for how well its text reads on a phone: headline height, contrast and whether it survives blur. Very highly rated is 80+, well rated 60–79, okay 40–59. Images with no text are not rated. Scores do not judge design taste. Rank is the Amazon best-seller rank in the most specific category we captured.

See every dog treat listing on the Dog Treat listing images page or all Blue Buffalo images on the Blue Buffalo brand page.

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These images belong to their brand owners and are shown for design research and commentary. Request removal.