BIC image analysis vs the pens pencils writing supplies leaders
BIC ranks #2 in Mechanical Pencils, the top of the 6 pens pencils writing supplies listings compared here. Its gallery images average 49 out of 100 for phone readability; the competitors average 29. The leaders are Paper Mate (#4), Zebra Pen (#4) and Four Candies (#5).
Your best rank#2Mechanical Pencils · 1 of 6 here
Average gallery score49 vs 29You vs competitors, out of 100
Hero image34Weak · top 3 average 37
Well rated or better3 / 7Best competitor: Paper Mate, 3
What the pens pencils writing supplies leaders do differently
The leaders use a white background image. You have none. Paper Mate (#4) puts one in slot 4. It scores 100 out of 100.
Your weakest image is slot 4: 16 out of 100. Unreadable small. Its headline is 15.4% of the image height. The biggest competitor headline is 40.6%.
The strongest image in this niche scores 100. Paper Mate, slot 4, white background image. Provides a clean, catalog-style view of the product packaging to show shoppers exactly what the item looks like without distractions.
Rating
Rank
BIC hero image vs the competition
Image 1 is what shoppers see in search. Tap an image for its score and measurements.
Each gallery image is scored 0–100 for how well its text reads on a phone: headline height, contrast and whether it survives blur. Very highly rated is 80+, well rated 60–79, okay 40–59. Images with no text are not rated. Scores do not judge design taste. Rank is the Amazon best-seller rank in the most specific category we captured.