Aveeno image analysis vs the soap & body cleansers leaders

Aveeno ranks #18 in Bath & Shower Gels, number 4 of the 10 soap & body cleansers listings compared here. Its gallery images average 41 out of 100 for phone readability; the competitors average 49. The leaders are Dove (#3), Dove (#5) and Ivory (#7). 1 competing listing has A+ content; we have not captured A+ for Aveeno yet.

Your best rank#18Bath & Shower Gels · 4 of 10 here
Average gallery score41 vs 49You vs competitors, out of 100
Hero image38Weak · top 3 average 56
Well rated or better4 / 10Best competitor: Eucerin, 9

What the soap & body cleansers leaders do differently

The leaders use a key stat image. You have none. Dove (#3) puts one in slot 8. It scores 100 out of 100.

Your weakest image is slot 8: 2 out of 100. Unreadable small. Its headline is 2.4% of the image height. The biggest competitor headline is 90.3%.

The strongest image in this niche scores 100. Dove, slot 8, key stat image. Communicates the product's advanced moisturizing technology by quantifying the millions of micro-droplets that provide deep absorption, reassuring shoppers of superior hydration…

Rating
Rank

Aveeno hero image vs the competition

Image 1 is what shoppers see in search. Tap an image for its score and measurements.

44 · Okay
Product Main Images
49 · Okay
Product Main Images
Ivory#7 in Bath & Shower GelsIvory Body Wash
75 · Well rated
Product Main Images
AveenoYou#18 in Bath & Shower GelsAveeno Skin Relief Fragrance Free Body Wash
38 · Weak
Product Main Images
40 · Weak
Product Main Images
Cetaphil#58 in Bath & Shower GelsCetaphil Body Wash
33 · Weak
Product Main Images
Dr. Lift#93 in Bath & Shower GelsAntibacterial Body Wash
9 · Weak
Product Main Images
36 · Weak
Product Main Images
43 · Okay
Product Main Images
Eucerin#137 in Facial Cleansing ProductsEucerin Advanced Cleansing Body & Face Cleanser
27 · Weak
Product Main Images

Aveeno image stack vs the soap & body cleansers leaders

Average 58 · 12 images
1
44 · Okay
Product Main Images
2
46 · Okay
As Seen On Images
3
15 · Weak
Infographic Images
4
36 · Weak
Brand Images
5
44 · Okay
White Background Images
6
70 · Well rated
Single Benefit Images
7
23 · Weak
Single Benefit Images
8
100 · Very highly rated
Key Stat Images
9
70 · Well rated
What's in the Box Images
10
82 · Very highly rated
Safety / Compatibility Images
11
100 · Very highly rated
Single Benefit Images
12
72 · Well rated
Single Benefit Images
Average 41 · 11 images
1
49 · Okay
Product Main Images
2
15 · Weak
Infographic Images
3
47 · Okay
Brand Images
4
81 · Very highly rated
Single Benefit Images
5
11 · Weak
Single Benefit Images
6
32 · Weak
Single Benefit Images
7
5 · Weak
Single Benefit Images
8
70 · Well rated
What's in the Box Images
9
25 · Weak
Infographic Images
10
32 · Weak
Key Stat Images
11
81 · Very highly rated
Brand Images
Ivory#7 in Bath & Shower GelsIvory Body Wash
Average 42 · 7 images
1
75 · Well rated
Product Main Images
2
48 · Okay
Single Benefit Images
3
53 · Okay
Single Benefit Images
4
41 · Okay
Single Benefit Images
5
32 · Weak
Safety / Compatibility Images
6
30 · Weak
Brand Images
7
16 · Weak
White Background Images
AveenoYou#18 in Bath & Shower GelsAveeno Skin Relief Fragrance Free Body Wash
Average 39 · 10 images
1
38 · Weak
Product Main Images
2
69 · Well rated
Brand Images
3
70 · Well rated
Single Benefit Images
4
60 · Okay
Infographic Images
5
14 · Weak
White Background Images
6
37 · Weak
White Background Images
7
Not rated
White Background Images
8
Not rated
White Background Images
9
14 · Weak
White Background Images
10
9 · Weak
White Background Images
Average 31 · 9 images
1
40 · Weak
Product Main Images
2
41 · Okay
Brand Images
3
28 · Weak
White Background Images
4
36 · Weak
White Background Images
5
Not rated
White Background Images
6
Not rated
White Background Images
7
28 · Weak
White Background Images
8
30 · Weak
White Background Images
9
16 · Weak
Infographic Images
Cetaphil#58 in Bath & Shower GelsCetaphil Body Wash
Average 57 · 9 images
1
33 · Weak
Product Main Images
2
24 · Weak
Infographic Images
3
100 · Very highly rated
Key Stat Images
4
85 · Very highly rated
Key Stat Images
5
76 · Well rated
Single Benefit Images
6
85 · Very highly rated
Safety / Compatibility Images
7
13 · Weak
White Background Images
8
13 · Weak
White Background Images
9
88 · Very highly rated
Single Benefit Images
Dr. Lift#93 in Bath & Shower GelsAntibacterial Body Wash
Average 35 · 8 images
1
9 · Weak
Product Main Images
2
55 · Okay
Infographic Images
3
33 · Weak
Infographic Images
4
26 · Weak
Single Benefit Images
5
60 · Well rated
Single Benefit Images
6
23 · Weak
Infographic Images
7
Not rated
Single Benefit Images
8
39 · Weak
Infographic Images
Average 23 · 8 images
1
36 · Weak
Product Main Images
2
0 · Weak
White Background Images
3
10 · Weak
Infographic Images
4
8 · Weak
Infographic Images
5
28 · Weak
Review Images
6
Not rated
White Background Images
7
6 · Weak
Brand Images
8
70 · Well rated
What's in the Box Images
Average 53 · 8 images
1
43 · Okay
Product Main Images
2
68 · Well rated
Single Benefit Images
3
70 · Well rated
Single Benefit Images
4
57 · Okay
Infographic Images
5
88 · Very highly rated
Single Benefit Images
6
65 · Well rated
Brand Images
7
32 · Weak
Brand Images
8
2 · Weak
White Background Images
Eucerin#137 in Facial Cleansing ProductsEucerin Advanced Cleansing Body & Face Cleanser
Average 68 · 12 images
1
27 · Weak
Product Main Images
2
88 · Very highly rated
Use Case Images
3
72 · Well rated
Infographic Images
4
88 · Very highly rated
Single Benefit Images
5
83 · Very highly rated
Single Benefit Images
6
88 · Very highly rated
Use Case Images
7
88 · Very highly rated
Brand Images
8
22 · Weak
Infographic Images
9
70 · Well rated
Review Images
10
53 · Okay
Infographic Images
11
61 · Well rated
Brand Images
12
73 · Well rated
Single Benefit Images

Aveeno A+ content vs competitors

A+ modules sit below the gallery on Amazon. They are not scored: most are wide banners with little text.

A+ 1
Single Benefit A+ Modules
A+ 2
Single Benefit A+ Modules
A+ 3
Brand A+ Modules
A+ 4
Infographic A+ Modules

No A+ captured yet for Dove, Ivory, Aveeno, Cetaphil, Dr. Lift and Eucerin.

Aveeno in other niches

How these scores work

Each gallery image is scored 0–100 for how well its text reads on a phone: headline height, contrast and whether it survives blur. Very highly rated is 80+, well rated 60–79, okay 40–59. Images with no text are not rated. Scores do not judge design taste. Rank is the Amazon best-seller rank in the most specific category we captured.

See every soap & body cleansers listing on the Soap & Body Cleansers listing images page or all Aveeno images on the Aveeno brand page.

Like the images you want to learn from, then save the comparison or hand it to your AI tool.

These images belong to their brand owners and are shown for design research and commentary. Request removal.