ASUS image analysis vs the wireless router leaders

ASUS ranks #14 in Computer Routers, number 5 of the 8 wireless router listings compared here. Its gallery images average 42 out of 100 for phone readability; the competitors average 39. The leaders are TP-Link (#1), TP-Link (#3) and TP-Link (#4). 1 competing listing has A+ content; we have not captured A+ for ASUS yet.

Your best rank#14Computer Routers · 5 of 8 here
Average gallery score42 vs 39You vs competitors, out of 100
Hero image–Not rated
Well rated or better0 / 10Best competitor: Netgear, 7

What the wireless router leaders do differently

The leaders use a single benefit image. You have none. TP-Link (#3) puts one in slot 4. It scores 70 out of 100.

Your weakest image is slot 8: 27 out of 100. Unreadable small. Its headline is 4.7% of the image height. The biggest competitor headline is 23.3%.

The strongest image in this niche scores 79. Netgear, slot 2, infographic image. Communicates multiple key performance specifications of the WiFi 6 router to help shoppers understand its speed, coverage area, and device capacity.

Rating
Rank

ASUS hero image vs the competition

Image 1 is what shoppers see in search. Tap an image for its score and measurements.

TP-Link#1 in Computer RoutersTP-Link AX1800 WiFi 6 Router (Archer AX21)
Not rated
Product Main Images
Not rated
Product Main Images
Not rated
Product Main Images
Netgear#10 in Computer RoutersNETGEAR 4-Stream WiFi 6 Router (R6700AX)
70 · Well rated
Product Main Images
Not rated
Product Main Images
Netgear#21 in Computer RoutersNETGEAR Nighthawk WiFi 6 Router (RAX36)
70 · Well rated
Product Main Images
46 · Okay
Product Main Images
58 · Okay
Product Main Images

ASUS image stack vs the wireless router leaders

TP-Link#1 in Computer RoutersTP-Link AX1800 WiFi 6 Router (Archer AX21)
Average 38 · 8 images
1
Not rated
Product Main Images
2
Not rated
Product Detail Images
3
13 · Weak
Key Stat Images
4
53 · Okay
Single Benefit Images
5
22 · Weak
Infographic Images
6
39 · Weak
Key Stat Images
7
46 · Okay
Single Benefit Images
8
57 · Okay
Use Case Images
Average 28 · 9 images
1
Not rated
Product Main Images
2
44 · Okay
As Seen On Images
3
15 · Weak
Infographic Images
4
70 · Well rated
Single Benefit Images
5
24 · Weak
Product Detail Images
6
21 · Weak
Infographic Images
7
10 · Weak
Single Benefit Images
8
22 · Weak
Single Benefit Images
9
15 · Weak
How to Use Images
Average 32 · 10 images
1
Not rated
Product Main Images
2
53 · Okay
Infographic Images
3
25 · Weak
Key Stat Images
4
54 · Okay
Single Benefit Images
5
42 · Okay
Product Detail Images
6
22 · Weak
Infographic Images
7
34 · Weak
Product Detail Images
8
15 · Weak
How to Use Images
9
15 · Weak
Infographic Images
10
25 · Weak
Single Benefit Images
Netgear#10 in Computer RoutersNETGEAR 4-Stream WiFi 6 Router (R6700AX)
Average 65 · 8 images
1
70 · Well rated
Product Main Images
2
79 · Well rated
Infographic Images
3
77 · Well rated
Brand Images
4
70 · Well rated
Single Benefit Images
5
68 · Well rated
Key Stat Images
6
68 · Well rated
Key Stat Images
7
63 · Well rated
Product Detail Images
8
21 · Weak
Infographic Images
Average 42 · 10 images
1
Not rated
Product Main Images
2
57 · Okay
Brand Images
3
27 · Weak
Infographic Images
4
42 · Okay
Key Stat Images
5
47 · Okay
Product Detail Images
6
56 · Okay
Product Detail Images
7
56 · Okay
As Seen On Images
8
27 · Weak
Infographic Images
9
29 · Weak
Infographic Images
10
37 · Weak
How to Use Images
Netgear#21 in Computer RoutersNETGEAR Nighthawk WiFi 6 Router (RAX36)
Average 60 · 7 images
1
70 · Well rated
Product Main Images
2
55 · Okay
Infographic Images
3
77 · Well rated
Brand Images
4
63 · Well rated
Product Detail Images
5
22 · Weak
Infographic Images
6
69 · Well rated
Single Benefit Images
7
66 · Well rated
Key Stat Images
Average 21 · 7 images
1
46 · Okay
Product Main Images
2
7 · Weak
White Background Images
3
25 · Weak
Single Benefit Images
4
11 · Weak
Single Benefit Images
5
25 · Weak
Key Stat Images
6
10 · Weak
How to Use Images
7
25 · Weak
Use Case Images
Average 31 · 7 images
1
58 · Okay
Product Main Images
2
14 · Weak
White Background Images
3
46 · Okay
Single Benefit Images
4
25 · Weak
Product Detail Images
5
25 · Weak
Use Case Images
6
25 · Weak
Key Stat Images
7
25 · Weak
How to Use Images

ASUS A+ content vs competitors

A+ modules sit below the gallery on Amazon. They are not scored: most are wide banners with little text.

TP-Link#1 in Computer RoutersTP-Link AX1800 WiFi 6 Router (Archer AX21)
A+ 1
Single Benefit A+ Modules
A+ 2
Infographic A+ Modules

No A+ captured yet for TP-Link, Netgear, ASUS and eero.

How these scores work

Each gallery image is scored 0–100 for how well its text reads on a phone: headline height, contrast and whether it survives blur. Very highly rated is 80+, well rated 60–79, okay 40–59. Images with no text are not rated. Scores do not judge design taste. Rank is the Amazon best-seller rank in the most specific category we captured.

See every wireless router listing on the Wireless Router listing images page or all ASUS images on the ASUS brand page.

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These images belong to their brand owners and are shown for design research and commentary. Request removal.