Arm & Hammer image analysis vs the pet toothpaste leaders
Arm & Hammer ranks #6 in Dog Toothpaste, number 4 of the 6 pet toothpaste listings compared here. Its gallery images average 53 out of 100 for phone readability; the competitors average 49. The leaders are Virbac (#1), Vet's Best (#4) and Petrodex (#5).
Your best rank#6Dog Toothpaste · 4 of 6 here
Average gallery score53 vs 49You vs competitors, out of 100
Hero image45Okay · top 3 average 40
Well rated or better3 / 10Best competitor: Vet's Best, 6
What the pet toothpaste leaders do differently
The leaders use a white background image. You have none. Radius (#21) puts one in slot 2. It scores 83 out of 100.
Your weakest image is slot 4: 37 out of 100. Unreadable small. Its headline is 7.9% of the image height. The biggest competitor headline is 38.1%.
The strongest image in this niche scores 100. Vet's Best, slot 4, single benefit image. Reassures pet owners that the product is safe if ingested by their pet and requires no rinsing, making it convenient and worry-free to use.
Rating
Rank
Arm & Hammer hero image vs the competition
Image 1 is what shoppers see in search. Tap an image for its score and measurements.
Each gallery image is scored 0–100 for how well its text reads on a phone: headline height, contrast and whether it survives blur. Very highly rated is 80+, well rated 60–79, okay 40–59. Images with no text are not rated. Scores do not judge design taste. Rank is the Amazon best-seller rank in the most specific category we captured.